Dallas, Texas (PRWEB) June 11, 2013
Analysts forecast the Global Baby Food and Formula market to grow at a CAGR of 5.4 percent over the period 2012-2016. One of the key factors contributing to this market growth is the growing urbanization especially in the developing countries. The Global Baby Food and Formula market has also been witnessing an increasing adoption of organic baby food by consumers. However, the declining birth rates in countries could pose a challenge to the growth of this market.
The Global Baby Food and Formula market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Baby Food and Formula market in the Americas, the EMEA, and the APAC regions, its market landscape, and growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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The key vendors dominating this market space include Abbott Laboratories, Danone SA, Mead Johnson Nutrition Co., and Nestle S.A.
The other vendors mentioned in this report are Ella's Kitchen, Hero Group, H.J. Heinz Nutrition, Parent's Choice, and Plum Organics.
Key questions answered in this report:
- What will the market size be in 2015 and at what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?
Baby Food and Babycare Supplies: U.S. Market Trends - This report projects that times will continue to be tough for the largest segments of the baby market. Infant formula and diapers will continue to struggle and decline since they are highly dependent on birth rates, and represent a large household expenditure for struggling families. Sales of prepared baby food, wipes and baby personal care are expected to grow at slow rates. Premium-priced products will help drive growth for prepared baby food and baby personal care, while wipes will benefit from their germ-fighting properties.
The baby food and babycare supplies market (http://www.reportsnreports.com/reports/224713-baby-food-and-babycare-supplies-us-market-trends.html) is highly concentrated with the majority of sales coming from a few marketers. Nestle/Gerber, Abbott Laboratories and Mead Johnson Nutrition control nearly 90% of the baby food category. Gerber is dominant in prepared baby food, while Abbott and Mead are dominant in infant formula. Kimberly-Clark and Procter & Gamble control 65% of the babycare supplies category dollar sales due to their strength in diapers and wipes. Johnson & Johnson controls half of the smaller baby personal care segment.
The overall market presents huge challenges and opportunities for both marketers and retailers. Parents of infants must buy certain baby products, but they increasingly are buying less, and looking for the best deals on high ticket diapers and infant formula. Larger marketers are entrenched in the market, making it challenging for smaller marketers to compete and succeed. Yet many have done so by innovating and targeting product and marketing efforts.
Scope of Report
This report presents a detailed analysis of the U.S. baby food and babycare supplies market. The baby food category includes infant formula and prepared baby food product segments. The babycare supplies category consists of diaper, wipes and baby personal care segments. The report outlines key issues and trends affecting the overall market, each category and segment. It also discusses major as well as smaller innovative players and brands, analyzing their performance in terms of sales and market share. Market size data are provided for 2008–2012 and projections for 2012–2017. All retail channels that sell baby food and babycare supplies are covered and considered in arriving at overall market size estimates, market trends and competitive analysis.
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