Baby Disposable Diapers: A Global Strategic Business Report
San Jose, California (PRWEB) June 24, 2013
Follow us on LinkedIn – The highly commoditized baby disposable diapers market is mature in developed markets of North America, Western Europe and Japan. Sales in these markets are declining due to falling birth rates, and high product penetration. The tough economic climate is additionally dampening sales of disposable diapers in these regions. With growing competition, survival has become a challenge, as seen in the recent exit of Kimberly-Clark from the European diaper business and closure of a diaper manufacturing plant in Germany by Ontex. As demand for standard products saturates, focus is shifting to the development of innovative products that can command higher prices. Developing countries, supported by favorable demographics are forecast to turbocharge global growth. Key factors driving growth across Asia-Pacific, Middle East, and Latin America include rapidly expanding infant population, growing participation of women in workforce, rising awareness about hygiene products, increasing disposable incomes, continuous increase in purchasing power parity (PPP) and a preference for convenience products.
As stated by the new market research report on Baby Disposable Diapers, the United States represents the largest market worldwide. Future growth in the country depends significantly on the pace of economic recovery, and manufacturers’ ability to drive sales of premium brands. Ethnic and immigrant population, with their higher fertility rates, represent key customer clusters for baby diapers in the country. Asia-Pacific is forecast to emerge as the fastest growing regional market, with growth supported by socio-cultural and economic factors. Rising population of newborns, parents trading up from cloth diapers, and growing desire for convenience products bode well for diapers market in the region. Changing consumer perception, whereby more and more parents are coming to view diapers as a necessity as against a luxury, is also favoring growth in the market. China represents the largest market for baby diapers in Asia-Pacific with sales projected to grow at a CAGR of 14.4% over the analysis period.
Global baby diapers market is witnessing numerous changes in terms of design and use of complex engineered fabrics. Thinness and comfort are key product considerations, and manufacturers are increasingly leveraging advancements in films and nonwovens to produce diapers using fewer materials for achieving better performance. The emphasis is on developing diapers with superior retention performance and fluid absorption, and diapers with cloth-like aesthetics, using stretch fabric components. Specifically in developed nations, focus is on skin-friendly products with better elastic component fits and smaller packages, while in emerging markets such as China, the trend is shifting towards mechanical closures as against traditional closures. DryLock technology is another development, which facilitates manufacture of fluff-less baby diapers in all sizes. Diaper manufacturers are also introducing new lines of printed diaper products inspired by trends in the fashion world.
Major players covered in the report include Associated Hygienic Products LLC, First Quality Enterprises Inc., Kao Corporation, Kimberly-Clark Corporation, Ontex International N.V., The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA, and UniCharm Corp.
The research report titled “Baby Disposable Diapers: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea, Taiwan, Indonesia, Thailand, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Baby_Disposable_Diapers_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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