Baby Durables: A US Market Report
San Jose, California (PRWEB) April 13, 2009
The market for baby durables is chiefly fostered by affluent parents keen on providing their babies with the very best of products and services available in the marketplace. As the economy recovers poise in the short-term, reemergence of market variables, such as, higher discretionary spends, and lower price sensitivity, will help drive medium to long term growth. Baby durables market in the post recession period will stand enthused by market fundamentals, such as, conducive demographics, such as, older parents with higher discretionary spends, dual income households, and increasing number of women in the workforce, rising, and uncompromising emphasis on child safety, health, and wellness, and growing awareness over the right ways of parenting. Interestingly, although sluggish birth rates mean lesser number of children to bring up, the phenomenon is expected to perk up value sales, since it translates into greater willingness among parents to buy expensive, eco-friendly, high-end products for their infants, and toddlers. The trend among couples to postpone marriage and parenting until later in life when financially secure and stable, will additionally help fortify demand for high-end products.
Working mothers will remain prime drivers of infant care products ranging from safety equipments to health, and well-being products. Products such as electric breast pumps, video monitors, and daycare products, which enable infants and toddlers to be independent of their parents, will continue to gain prominence in the upcoming years. With aging baby boomers over the above the age of 50 years controlling three fourths of US wealth, the impact made by indulgent grandparents cannot be undermined. Affluent grandparents therefore represent a lucrative consumer base in the baby durables market, and the revenue generating potential of this segment is only expected to increase in the upcoming years as more number of baby boomers enter grandparenthood.
Parents typically tend to give the best for their children and hence are willing to spend more on childcare products and the trend is prompting market participants to offer innovative products that help stretch the inclination further. This brings the importance of innovation into the spotlight. Innovation that tinkers with a product's functionality is the most rewarding. An illustrative case-in-point is the development of multi-functional products, which offer features, and functions suited to meet the changing needs of an infant, as he/she grows into a toddler.
Although, presently passing through a rough patch, infant furniture is expected to be the first product market to stage a quick recovery as soon as the US economy recovers poise. Promising opportunities for growth emanates from this segment, especially so in the relatively untapped children's bedroom furniture sector. Factors expected to pep up sales in the post recession period include - changing lifestyles, the trend to provide separate bedrooms for children as young as infants and toddlers, cocooning phenomenon, furnishing of nurseries and bedrooms in grandparents' home or in holiday homes, and general consumer preferences for expensive, aesthetically appealing furniture. The growing tendency among expectant parents to explore new ideas to furnish and decorate the nursery even before the birth of a child helps drive gains in this segment.
Baby Furniture market in the United States is expected to grow steadily between 2009 through 2015, as stated by the recent report published by Global Industry Analysts, Inc. The open-pocketed spending nature of dual-income parents and rising popularity of play centers designed to keep the baby educatively engaged is fueling the demand for baby day care services, which in turn is igniting demand for baby daycare products.
Key manufacturers and retailers dominating the US Baby Durables market include Bassett Furniture Industries Inc, Baby Trend Inc, Baby's Dream Furniture Inc, Bugaboo International BV, Crown Crafts Inc, Child Craft LLC, Dorel Industries Inc, Dutailier, Evenflo Company Inc, Fisher-Price Inc, Graco Children's Products Inc, Kolcraft Enterprises Inc, L'Inglesina Baby SpA, Orbit Baby Inc, Summer Infant Inc, SFCA Inc, the Boppy Company, Buybuy Baby Inc, Berkshire Hathway Inc, Big Lots Inc, Costco Wholesale Corporation, IKEA USA, J C Penney Company Inc, Kmart Corporation, Meijer Inc, Pottery Barn Kids, Rooms To Go Inc, Target Corporation, Toys "R" Us Inc, Babies 'R' Us, The Parent Company Inc and Wal-Mart Stores Inc., among others.
The report titled "Baby Durables: A US Market Report" published by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, demographic factors, market trends, issues and drivers, product overview, profiles of major players, and recent industry activity. The study analyzes the Baby Durables market in the United States and provides value analytics by the following product segments - Furniture, Mobility Aids, Day Care Products, Hygiene, Well-Being & Safety Products
For more details about this research report, please visit
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
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