Baby Foods and Infant Formula: A Global Strategic Business Report
San Jose, CA (Vocus) June 15, 2010
Spending on baby products will continue for as long as the desire to become parents flourishes among mankind. Market for baby food and infant formula has historically been the largest beneficiary of birth rate indices. The market for baby foods and infant formula products posts sanguine growth patterns for the upcoming years, backed largely by the declining breast feeding rates, and affluent, and well-educated parents with high levels of disposable incomes. Also, the trend among couples to postpone marriage and having kids in later years after gaining financial security will help fortify demand for high-end baby products. Baby foods market is traditionally resilient to economic cycles, as formula and infant foods are not considered a luxury but a ‘necessity’ that cannot be substituted, and the importance accorded to health, and well-being in general. Despite the rocky economic conditions, the premium positioned organic baby foods market is cushioned because of associated consumer perceptions, value propositions and higher tolerance for price increases. Product effectiveness will become an important factor as parents begin to seek nutritive, and functional benefits from products. Benefiting from significant investments both in terms of product innovation and marketing, worldwide market for baby foods and formulas has emerged into a lucrative industry churning out top dollars for market participants.
As stated by the new market research report on Baby Foods and Infant Formula, the US, Asia-Pacific, and Europe, together accounting for approximately 82% of the global baby foods and infant formula market estimated in 2009. In certain regional markets, premium products are expected to take the brunt of lower consumer disposable incomes, and reduction in household wealth. Fortified formula products, specialized formula products that are designed to address needs of special infants, and soy-milk based formulas are rising in popularity.
Like any other industry, baby foods and infant formula products also contend with skepticism, unethical marketing practices, and conflicting scientific evidence surrounding the actual health and nutrition benefits of many widely publicized compounds, and ingredients. With several reports of melamine contaminated milk products jeopardizing the health of babies, the baby foods and formula market has received a major setback. A direct fallout of which is weakening consumer confidence, and lacerated product credibility. To ensure optimum protection for children from unscrupulous manufacturing practices, the need of the hour is strong governmental intervention.
Key players in this marketplace include Abbott Nutrition, Earth's Best, Groupe Danone SA, HJ Heinz, Hero AG, Beech-Nut Nutrition Corporation, Organix Brands Ltd, Mead Johnson Nutrition, Morinaga Milk Industry, Nestle S.A., Gerber Products Company, SMA Nutrition, Synutra International Inc, and Wakodo Co. Ltd. among others.
The report titled “Baby Foods and Infant Formula: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a review of noteworthy market trends, growth drivers and challenges. The report in addition also enumerates recent acquisitions, and other strategic industry activities. The report offers latent demand estimates and projections for world Baby foods and Infant formula market by product segments, such as, Infant Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Rusks.
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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