The International Baby Planner Association Celebrates Another Successful Year in Establishing Baby Planning & Maternity Concierge Services as a New Industry

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International Baby Planner Association, the Premier Organization for Professional Baby Planners Successfully Establishes a New Industry to Help Empower New and Expectant Parents

International Baby Planner Association Logo

"I'm proud to note that IBPA was the very first organization to break ground and set standards for the baby planning industry. Since 2007 we have worked tirelessly to pave the way for a brand new industry to come into existence" stated Moog.

The International Baby Planner Association™, the world’s first and only trade association dedicated to the baby planning and maternity concierge industry celebrates another year. Founded in 2007 as a trustworthy resource and support platform for the world’s first baby planners; the International Baby Planner Association (IBPA) has grown by leaps and bounds, while making constant strides to establish a reputable and respected industry.

The baby planning and maternity concierge industry was founded out of a need for parent empowerment and support. As the influx of products, safety concerns and parenting philosophies began to inundate expecting families in the early 2000’s, experienced professional women and mothers began to create baby consulting services. The IBPA has supported these first parent coaching businesses and will continue to set standards, define the scope of practice and assist to develop a reputable baby planning industry for years to come.

"I'm proud to note that IBPA was the very first organization to break ground and set standards for the baby planning industry. Since 2007 we have worked tirelessly to pave the way for a brand new industry to come into existence ” stated Melissa Moog founder and president.

The IBPA has joined forces with some of the best known experts and professionals in the country. Our prominent Trusted Advisory board members are nationally known for their industry knowledge and include Kara Forney founder of The Bump®, nationally recognized Pediatrician/Author Dr. Alan Greene, and organizations such as Juvenile Products Manufacturers Association (JPMA), Environmental Working Group (EWG), International Association for Child Safety (IAFCS) and Stroller Strides. (View full advisory board).

"No one had heard of baby planning or maternity concierge services when we established our private businesses and IBPA, so in 2007 our initial objective was to bring awareness to the industry” said co-founder and vice president of marketing April Beach. “As we move beyond 2011, IBPA will continue to serve and support baby planning and parent coaching businesses globally; all while staying ahead of this ever evolving industry.”

IBPA has worked to establish the baby planning industry and has achieved success on many fronts including the creation of a “baby planner” category for the All Baby and Kids Expo, The Bump pregnancy guide, Expectant Mothers guide and numerous others. “Our founding members have been dedicated to building strong credibility and increasing prominent TV, print and on-line media exposure through news outlets such as ABC, NBC, MSNBC, Fox, Associated Press, Washington Post, American Express Open Forum, Pregnancy Magazine, Kiwi Magazine and more, for baby planners globally” states Moog.

Shannon Choe, IBPA vice president and new member director stated that, “As the baby planning industry has gained momentum and recognition over the years, the International Baby Planner Association has seen a steady stream of membership inquiries. Starting with only seven founding business members, the IBPA has served over 100 baby planning and maternity concierge businesses since its inception. ”

A baby planner will provide an expectant or new parent the best guidance possible tailored to their personal needs, lifestyle and budget. A baby planner will also provide the most current information and resources available, which can include but are not limited to: baby gear, furniture, and product consultation, sourcing and qualifying the best pre- and post-natal care, birth planning, nursery design, non-toxic/green baby care, childproofing and parent coaching. As the baby planning industry continues to grow, so will the services baby planners offer.

For a list of our Premier Baby Planner directory featuring businesses in the USA and abroad view it here: Premier Baby Planning Members.

As with all new industries, this growing awareness to maternity concierge services has led to an influx of new baby planning businesses. As an association, the IBPA does not directly train baby planners however; strategic partnerships have been established with reputable business for aspiring baby planner training and business consulting. New baby planning professionals can establish premier businesses and become IBPA members with the help of IBPA’s trusted baby planner resources. For more information, please visit or contact April Beach (303) 522-4334

For baby planner industry buzz follow IBPA on Twitter and Facebook here: @IBPABabyPlanner and Facebook


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Melissa Moog, President & Founder

April Beach, Co-founder & VP Marketing
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