Wonderbug Activity Center Opens a World of Discovery and Fun for Babies

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Kolcraft's new Wonderbug activity center entertains babies for hours while giving mom peace of mind and more free time.

Kolcraft's New Educational Baby Activity Center

Wally Wonderbug Baby Activity Center

Throughout the WonderBug product testing, moms said their children loved being in the product.

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Kolcraft is debuting their new Wonderbug activity center in major retailers such as Walmart, Target and Amazon.

Wally and Wanda Wonderbug are uniquely designed activity centers that move beyond a plain saucer activity center to one based in a lovable creature. The Wonderbugs offer baby a world of discovery and fun with educational toys that will keep baby entertained for hours and give mom more peace of mind.

Activity Center Features include:

  •     A variety of developmental toys & activities to entertain baby
  •     Wilber WonderWorm with lights, music & sounds
  •     EasyiDisassembles easily for travel & storage
  •     Seat bounces & spins 360° for access to all toys
  •     Height adjustable for growing babies
  •     Machine washable seat pad

Moms have responded very positively to the Wonderbug baby activity center. Paul Reidy, Senior Marketing Manger, said, "Throughout the WonderBug product testing, the 'cute factor' really resonated with Moms, but more importantly, their children loved being in the product."

Wally & Wanda Wonderbug will have an interactive website with helpful product information for parents, games for kids and contests. The Wonderbug activity center has publicity support across mom forums, social media, blogs and digital media.

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Michelle Halm
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