NEW YORK (Business Wire EON/PRWEB ) March 9, 2007 -- BACARDI LIMÓN, a leader in the premium flavored rum category, and THE DAILY, the fashion world's authority, have announced the five finalists for the BACARDI LIMÓN Express Your Style Design Competition. The finalists were selected by a panel of editors from The DAILY.

...an elegant and timeless piece with a twist of citrus that makes it very `now' just like BACARDI LIMON...

This competition was created to support emerging talent - those individuals whose design talent might otherwise go unnoticed. We are impressed by the passion and creativity the designs convey

Each design embodies sophistication and vibrancy and the finalists are all talented individuals whose designs capture the spirit of BACARDI LIMON.

"This competition was created to support emerging talent – those individuals whose design talent might otherwise go unnoticed. We are impressed by the passion and creativity the designs convey," says Ria Campbell, Marketing Manager, BACARDI LIMÓN. "Each design embodies sophistication and vibrancy and the finalists are all talented individuals whose designs capture the spirit of BACARDI LIMÓN."

Judging for THE DAILY was Tanya Jensen-Hawver. "This competition, which was created and supported by BACARDI LIMÓN, proves the brand's commitment to emerging designers and supporting talented artists. The fact that more than 350 designs were entered in this competition is indicative of the thousands of individuals who are talented and determined to make their name in the world of fashion. The artistic vision evident in so many of the designs is truly amazing," she said.

The designs that will compete for the top prize in March can be viewed at www.fashionweekdaily.com and for a good cause too. BACARDI LIMÓN will make a donation to The Women's Alliance (www.thewomensalliance.org) and Career Gear (www.careergear.org) for each click to view the designs. Both the Women's Alliance and Career Gear make it possible for people re-entering the workforce to be dressed appropriately for job interviews.

The five finalists will compete in New York on March 22nd in a live "CUT AND SEW," which will be open to the public. A private reception will follow to fete all the finalists and announce the winner who will receive a $5,000 cash prize and an internship with Holly Dunlop creator of the label HOLLYWOULD.

About BACARDI LIMÓN

BACARDI LIMÓN is a unique blend of BACARDI Premium Rum infused with an artful combination of lemon, lime and grapefruit essences. Since its introduction, BACARDI LIMÓN has been associated with Fashion and Emerging Style. The brand was launched with a groundbreaking fashion campaign more than 11 years ago and continues to be involved in the fashion scene.

ENJOY OUR PRODUCTS RESPONSIBLY

http://www.bacardiflavors.com

©2007 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS, LIMÓN AND LIMÓN WAVE DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM SPECIALTY – 35% ALC. BY VOL

About THE DAILY

THE DAILY Front Row is an IMG Publication. Copyright 2007(C) International Merchandising Corporation. All rights reserved. Reproduction without permission is strictly prohibited. All requests for reprints must be submitted in writing to: THE DAILY, 420 West 45th St., NY, NY 10036, Attn: Brandusa Niro.

CONTACT: For more information or for high resolution images, please call Laura Baddish of The Baddish Group, 212-221-7611, ext. 304, or mobile, 917-601-0051, for BACARDI U.S.A.

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bacardi limon design daily finalists competition dress style new_york express

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