Top Five Finalists Selected for the BACARDI(R) LIMON(TM) Express Your Style Design Competition

Share Article

BACARDI LIMON, a leader in the premium flavored rum category, and THE DAILY, the fashion world's authority, have announced the five finalists for the BACARDI LIMON Express Your Style Design Competition. The finalists were selected by a panel of editors from The DAILY.

Each design embodies sophistication and vibrancy and the finalists are all talented individuals whose designs capture the spirit of BACARDI LIMON.

    The five talented and creative finalists are Aeran Park from Mequon, WI with her BACARDI LIMON inspired silk gazar and chiffon ensemble, based on a tunic in the Marc Bohan for Christian Dior Paris collection; Carly J. Cais from Honolulu, HI with her BACARDI LIMON inspired "Lemon Jewels Dress," "...an elegant and timeless piece with a twist of citrus that makes it very `now' just like BACARDI LIMON..."; Kurt Smith from Brooklyn, NY with his BACARDI LIMON inspired "Oshun-BACARDI Dress" made of diaphanous yellow and black chiffon with beading and embroidery at the waist; Patricia Samaniego of Las Vegas, NV with her BACARDI LIMON inspired "Retro Cocktail Dress," made of silk chiffon and satin for the woman ready to go dancing and Steven Hoffman from New York, NY with his BACARDI LIMON "Lemon Twist Dress," inspired by thoughts of a sexy, flirty young starlet wearing it for a night on the town.

"This competition was created to support emerging talent - those individuals whose design talent might otherwise go unnoticed. We are impressed by the passion and creativity the designs convey," says Ria Campbell, Marketing Manager, BACARDI LIMON. "Each design embodies sophistication and vibrancy and the finalists are all talented individuals whose designs capture the spirit of BACARDI LIMON."

Judging for THE DAILY was Tanya Jensen-Hawver. "This competition, which was created and supported by BACARDI LIMON, proves the brand's commitment to emerging designers and supporting talented artists. The fact that more than 350 designs were entered in this competition is indicative of the thousands of individuals who are talented and determined to make their name in the world of fashion. The artistic vision evident in so many of the designs is truly amazing," she said.

The designs that will compete for the top prize in March can be viewed at http://www.fashionweekdaily.com and for a good cause too. BACARDI LIMON will make a donation to The Women's Alliance (http://www.thewomensalliance.org) and Career Gear (http://www.careergear.org) for each click to view the designs. Both the Women's Alliance and Career Gear make it possible for people re-entering the workforce to be dressed appropriately for job interviews.

The five finalists will compete in New York on March 22nd in a live "CUT AND SEW," which will be open to the public. A private reception will follow to fete all the finalists and announce the winner who will receive a $5,000 cash prize and an internship with Holly Dunlop creator of the label HOLLYWOULD.

About BACARDI LIMON

BACARDI LIMON is a unique blend of BACARDI Premium Rum infused with an artful combination of lemon, lime and grapefruit essences. Since its introduction, BACARDI LIMON has been associated with Fashion and Emerging Style. The brand was launched with a groundbreaking fashion campaign more than 11 years ago and continues to be involved in the fashion scene.

ENJOY OUR PRODUCTS RESPONSIBLY

http://www.bacardiflavors.com

(C)2007 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS, LIMON AND LIMON WAVE DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM SPECIALTY - 35% ALC. BY VOL

About THE DAILY

THE DAILY Front Row is an IMG Publication. Copyright 2007(C) International Merchandising Corporation. All rights reserved. Reproduction without permission is strictly prohibited. All requests for reprints must be submitted in writing to: THE DAILY, 420 West 45th St., NY, NY 10036, Attn: Brandusa Niro.

CONTACT: For more information or for high resolution images, please call Laura Baddish of The Baddish Group, 212-221-7611, ext. 304, or mobile, 917-601-0051, for BACARDI U.S.A.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Laura Baddish
BACARDI LIMON
212-221-7611, ext. 3
Email >
Visit website