BACARDI B-LIVE Concert Set to Rock Miami on March 17, St. Patrick's Day: BACARDI B-LIVE Headliners Include International Performer Paul Oakenfold, Camp Freddy, DJ AM and Travis Barker and DJ Le Spam & The Spam Allstars.

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BACARDI B-LIVE, a one-of-a-kind, cutting-edge concert, brings together a never-before-seen collection of artists to collaborate together at Miami's Bayfront Amphitheater on March 17th. The concert kicks off a world-renowned week full of winter music events and DJ conferences throughout Miami and Miami Beach.

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BACARDI B-LIVE is a 25-country global event, and while each event is unique, every concert delivers an individual, one-of-a-kind, collaboration of legendary music artists, great-tasting BACARDI Rum cocktails, and an unforgettable experience

    "BACARDI B-LIVE is a 25-country global event, and while each event is unique, every concert delivers an individual, one-of-a-kind, collaboration of legendary music artists, great-tasting BACARDI Rum cocktails, and an unforgettable experience," said Shane M. Graber, BACARDI Rum Group Marketing Manager. "BACARDI B-LIVE is the coolest thing to do in fabulous Miami on St. Patty's Day."

"The star-studded talent set to take the BACARDI B-LIVE stage includes world renowned DJ Paul Oakenfold, accompanied by members of the Florida Classical Orchestra; and Camp Freddy, a rock superstar band including Dave Navarro of The Panic Channel and Jane's Addiction, Chris Chaney of Jane's Addiction and Alanis Morissette, Scott Weiland of Stone Temple Pilots and Velvet Revolver, Matt Sorum of Guns and Roses and Velvet Revolver, Billy Morrison of The Cult, and Donovan Leitch who will be joined by special guests Mark McGrath, Jerry Cantrell, Duff McKagen and Billy Duffy. Fans will also be able to watch the celebrity spinner DJ AM collaborating with punk rock drummer Travis Barker. Miami's own DJ Le Spam and The Spam Allstars will open the show, playing their innovative blend of improvisational electronic mix of Latin, funk, hip hop and dub."

BACARDI B-LIVE will feature a cocktailing experience unlike any other at the "BACARDI Avenue of Cocktails." For the first time ever, attendees will be able to become a "BACARDI Mix Master" by designing their own custom signature BACARDI cocktail recipes at a special computer-module live at the event, or online at http://www.blivemiami.com - then have that cocktail prepared by one of the BACARDI Master Mixologists at the "BACARDI Mix Your Own" bar. Other venues unique to BACARDI B-LIVE include the world famous "BACARDI Mojito Cocktail Bar," "BACARDI Frozen Drink Ice Bar," and also the "BACARDI Grand Bar," featuring a mix of great-tasting BACARDI cocktails, limited only by someone's imagination.

BACARDI will donate the evening's proceeds to Miami's Lyric Theater in an effort to help support, preserve and promote Miami's rich musical history. The Lyric Theater is a part of the Black Archives History and Research Foundation of South Florida.

"This charitable endeavor is a natural extension of what BACARDI B-LIVE is-a diverse collaboration of artists and audience, dedicated to having a sensational time, while benefiting the cultural community at large," said Marta Maria Garcia, BACARDI Rum Experiential Marketing Manager. "In addition to our charitable efforts, we are proud to support social responsibility in all our experiential marketing efforts," added Garcia.

While BACARDI B-LIVE is an exclusive ticketed event, adults over the age of 21 may log onto http://www.blivemiami.com to register for tickets; the registration cut-off date is March 16.

What: BACARDI B-LIVE Concert

Where: Miami, Bayfront Amphitheater Park

Date: Saturday, March 17, 2007

Time: 5:30pm - Midnight

Details: http://www.blivemiami.com

Age: 21 & Over Only with valid ID

About BACARDI B-LIVE

Bacardi B-LIVE is a global program of music events from the world's leading premium rum brand. Bacardi B-LIVE showcases leading international and emerging regional artists, providing them with the opportunity to collaborate, delivering exceptional audiovisual experiences and promoting spontaneity through audience participation.

About BACARDI Rum

In 1862, Don Facundo Bacardi revolutionized the spirits industry when he created BACARDI Rum, the world's first light bodied rum, in Santiago de Cuba.

BACARDI Rum is America's most popular premium spirit and the world's favorite rum. Today, BACARDI Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo - crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness. Renowned for its unsurpassed mix ability and great tasting drinks, BACARDI Rum is enjoyed with cola, Mojito cocktails, daiquiris and coladas and with juices, soda, or on the rocks.

About The Black Archives

The Black Archives is a non-profit organization dedicated to the preservation of the historic contributions of South Florida's Black pioneers through its archives, historic preservation, educational programming, and heritage tourism initiatives. A recent and substantial accomplishment of The Black Archives is the restoration and expansion of its Historic Lyric Theatre in Miami's Overtown neighborhood.

THIRSTY FOR LIFE? Drink Responsibly.

http://www.blivemiami.com

(C)2007 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS AND B-LIVE AND THE B-LIVE LOGO ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL.

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Lesley Snyder
BACARDI
212-221-7611 ext. 30
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