Growing Map Company Targets Adventure Motorcycle Riders

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Motorcycle buyers are collectively shifting from bikes made for the open roads to bikes made for the back roads. Butler Motorcycle Maps is making products to help them find their way.

Trends occur in all industries. Two wheeled power sports is no exception. "Lately, many buyers have decided that playing Ewan McGregor might be more sustainable long term than playing Valentino Rossi, and now adventure bikes sales are hot," says John Burns of Cycle World Magazine.

Motorcycle manufacturers are scrambling to catch up with the demand for machines that will take riders to the wilder places as easy as the coffee shop. The after market industry has been quick to follow, creating specialized gear and tools that are a far cry from bucket helmets and flowing tassels. One company in particular is making it easier to ditch the pavement.

Butler Motorcycle Maps, has spent years researching and riding the best motorcycle roads in the country. Their water proof motorcycle maps are the industry standard for recommendations on motorcycle destinations. What they are finding however is that when the pavement ends the fun really begins.

"Our maps started as a utility for motorcycle riders searching for the best paved roads. In our quest to find and share those routes, we have found the demand for information on dirt roads to be incredible." says Justin Bradshaw of Butler Maps.

To service that demand, the team at Butler Maps has made adventure routes a new priority on all of their maps. " You will always be able to use our maps to find your way from A to B on epic paved roads. When your ready to get dirty you can now use the same map to explore the back country " says Bradshaw.

Butler Maps currently has 9 titles displaying the best dirt and paved roads in the western U.S., including an ongoing series call the Backcountry Discovery Routes. The BDR (Backcountry Discovery Routes) is a single route bisecting a state using primarily non paved roads. They take 6-10 days to complete and have a host of information readily available including free GPS tracks, dedicated websites, an expedition documentary and a map.

Butler is showing riders how to be safe and have fun exploring dirt roads. With brands such as BMW, Triumph, and Yamaha putting considerable effort into building the bikes to get people there, it seems this niche is here to stay.

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Justin Bradshaw
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