Innovative Headboard Promises to Dress Up America's "Naked Beds"
BackDrop™ Headboards, the innovative new upholstered headboard with inner air cushion, will revolutionize America's "Naked Beds." The company recently launched its online marketing campaign at www.BackDropHeadboard.com.
New York City (PRWEB) March 26, 2008 -- Levinsohn Textile Company announced today the introduction of BackDrops™, a revolutionary new type of upholstered headboard that retails for around $99. BackDrops™ feature an upholstered slipcover and an inner-air cushion, and set up tools-free in under 5 minutes.
"We have created a design solution to the problem of beds without headboards, or so-called 'naked beds,'" said Adam Levinsohn, President of Levinsohn. "With BackDrops™, owners of 'naked beds' can now add the finishing touch of a headboard to their bedrooms. Our lightweight and easy-to-use headboards are stylish, comfortable, and remarkably affordable."
Recent analysis and focus group research conducted by Levinsohn Textile found that as many as 100 million beds in the US do not have a headboard. The cost and size of headboards, as well as the fact that many of the people rent their homes and therefore don't invest much in decorating, were the top three reasons given for why consumers have not purchased a headboard for their bed.
BackDrops™ are patent-pending, and the headboards are available in a variety of contemporary, casual and traditional styles. They are a great value when compared to more expensive wood and metal headboard products.
"America's 'naked beds' can be found anywhere: master bedrooms, guest rooms, children's rooms and dorm rooms," said Levinsohn. "With BackDrops™, we have addressed the cost and set-up concerns people have with traditional headboards.
BackDrop™ Headboards will be sold at select Bed Bath and Beyond stores nationwide, and at and www.backdropheadboard.com, www.RugsUSA.com and NetShops.com.
About BackDrop™
BackDrop™ Headboard is the revolutionary new headboard that combines an upholstered slipcover with an inner air cushion. This fusion of style and comfort will instantly transform the look of a bedroom, at savings of $100 or more compared to traditional headboards. The patent-pending design provides comfortable support when reading, watching TV or lounging in bed, and the tools-free installation completes your bedroom makeover in less than 5 minutes. The complete BackDrop™ set includes an upholstered slipcover, air cushion, electric pump, and wall tabs.
Contact:
Susan Payton
Egg Marketing & Public Relations
407.895.7296
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