Above Ground Pools from Backyard Ocean Make Good Investment in Poor Housing Market

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Backyard Ocean announces higher than expected sales for first quarter as consumers see economic appeal of above ground swimming pools compared to in ground pool counterparts.

Backyard Ocean above ground ring pool

Above ground ring pools from Backyard Ocean increase in popularity amid economic conditions

Above ground swimming pools are easier to install and much cheaper than in ground pools and pool memberships. With the economy as it is, it’s no wonder homeowners are unwilling to invest in costly home improvement projects like in-ground swimming pools.

As winter passes into spring and summer, Americans begin investing in swimming pools and other outdoor entertainment in preparation for warmer months. However, the current economic climate has homeowners keeping a close watch on expenses, causing families to look for ways to have outdoor fun without sacrificing cash. Backyard Ocean.com, retailer of quality and affordable above ground swimming pools, reports a strong first quarter as consumers take advantage of great deals and re-think their summer spending habits due to depressed economic conditions.

According to the US Bureau of Labor Statistics, unemployment has been holding at approximately 10% since October, and consumers deal with this reality by reassessing household budgets. Many families are holding back in home improvements – including installing an in ground swimming pool – until the housing and labor markets are stronger. Backyard Ocean spokesman Sasha Jacobs says, “We are very pleased with our strong first quarter, and we believe our success comes from fulfilling a consumer need with a quality product at an affordable price.”

She says consumers are turning to inexpensive options, like the inflatable ring pool at Backyard Ocean. “Above ground swimming pools are easier to install and much cheaper than in ground pools and pool memberships. With the economy as it is, it’s no wonder homeowners are unwilling to invest in costly home improvement projects like in-ground swimming pools. Our above ground swimming pools are the best solution to their dilemma, especially the ring pool.”

Backyard Ocean is a one-stop shop for everything needed to establish a swimming pool, from intex pool filters B type to pumps to pool toys. Ms. Jacobs says that the company’s top sellers are ring pools and Intex filter replacement kits. As spring begins and pool owners in warmer states, such as Florida and southern California, ready their pools for summer months, the company is projecting an increase in online traffic.

“In a very simple way, pools make people happy because of the memories they associate with swimming pools. This year, we are seeing pool owners buying above-ground pools and doing it earlier than usual, perhaps to get some of those happy feelings back despite a poor housing market.”

For more information, please visit http://www.backyardocean.com.

About Backyard Ocean:

BackyardOcean.com is an online retailer for above ground pools and pool supplies. With their wide selection of pools and pool accessories ranging from large ring pools to pool toys, BackyardOcean.com is dedicated to bringing the summer fun of the beach to the backyard.

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