We completely reconstructed our website and online store to meet the needs and expectations of our fans. Our goal was to create a one-stop-shop online experience where consumers can get the latest information about MMA and BAD BOY
San Diego, CA (PRWEB) January 06, 2012
BAD BOY Brands, a leading action sports and mixed martial arts lifestyle brand, announced today the launch of a new website and online store at http://www.badboy.com.
BAD BOY’S new site will serve as the home for all information related to BAD BOY and MMA with a user friendly interface and added emphasis on interactivity. Seamless integration with Facebook, Twitter, and Google services were a priority from the beginning to help customers interact with the brand and their favorite athletes. The robust experience includes a dedicated Community section to bring longtime supporters and new fans of the brand into the conversation. The site will also feature content rich photo and video galleries, constantly updated news, and a completely renovated state of the art shopping experience.
“The MMA consumer is particularly tech savvy,” said Robin Offner, CEO of BAD BOY. “We completely reconstructed our website and online store to meet the needs and expectations of our fans. Our goal was to create a one-stop-shop online experience where consumers can get the latest information about MMA and BAD BOY.”
The site was developed by San Diego based MJD Interactive Agency. MJD specializes in web development, online marketing, and technology solutions. The site was built with Drupal and Drupal Commerce, a specialty area of the agency. Ongoing online marketing is kicking off with the launch including emphasis on Search Engine Optimization, Paid Search, Social Marketing and Analytics.
About BAD BOY:
BAD BOY is a pioneer in the alternative sports apparel industry. Founded in 1982 in San Diego, CA, BAD BOY quickly built a name for itself by sponsoring athletes and events in surf, skateboarding, and motocross. By the early 90's, BAD BOY had expanded into the sport of martial arts via sponsorship of world champion Brazilian Jiu Jitsu black belt Rickson Gracie, MMA champions such as Vitor Belfort and Frank Shamrock, and many others. BAD BOY continues its tradition of supporting leading action and combat sport athletes around the world. Today, BAD BOY distributes innovative, premium products on 6 different continents. BAD BOY’s decades of experience creating authentic, competition-quality gear has made BAD BOY the best technical brand on the market. For more information on BAD BOY, visit http://www.badboy.com.