(PRWEB) August 22, 2012
5StarControl has decided to issue an announcement about protecting your online reputation using 3 key strategies. 5StarControl says that small businesses are overjoyed with the prospect of combating bad online reviews with this 3-step approach.
The Business Insider reported that removing bad reviews is not possible and fixing it is not instantaneous, but it is possible for small business online markets when they are proactive in protecting their internet presence with vigorous participation in their social media profiles, providing real content designed to draw customers to their websites, and by working with a good reputation management service. 5StarControl agrees with this standpoint and advise their clients to follow many of the same principles.
"Bad online reviews are a potential nightmare for small businesses. There are no easy ways to fix the problem. Being diligent in responding to customer concerns, producing a good product, and creating relationships with your patrons are key to maintaining positive reviews," stated 5StarControl. Because there is no way to determine which reviews are legitimate consumer feedback and which are posted by competitors, disgruntled employees, or other anonymous troublemakers, the Business Insider reports that the above strategies are excellent tools any small business owner should start using if they aren’t already.
Social media profiles that provide accurate, timely information for existing and potential customers is a remarkably effective tool in protecting a company’s online reputation that also has the potential of increasing local consumer interest and driving revenues up, says Ray. 5StarControl agrees with Ray’s assertion that providing positive content helps small businesses get better placement in search engine results as well as providing “a wealth of information to those searching for your business.” Ray states that this counteracts negative reviews by overwhelming online content with positive information.
Real content, in the context of a business’ online presence, is information and materials designed to raise consumer awareness of products and services offered, and increase search engine optimization (SEO) with better placement in keyword search results, states 5Starcontrol.
Frank Kern, an online marketing expert whose teachings 5StarControl recommends their clients follow, stresses a simple 3-step approach to internet marketing that can add valuable content to small business marketing online, drive revenue, and provide real content to counteract negative consumer opinions posted about a company. They are telling consumers what you have to offer, how it can benefit them, and what you want them to do next. By adding substantial, positive content, business owners can proactively protect their online reputations.
Reputation management services are another important tool in protecting business market’s reputation online, Ray writes. They specialize in providing positive content to websites and webpages, and can do it more efficiently than businesses. Finding the right reputation management firm is just as important, says 5StarControl. There are no easy solutions to removing bad online reviews, but these three strategies can effectively combat and even prevent it from seriously impacting small business’ online reputations, reports Ray and the team.
5StarControl is a forum on small business articles reputation management, and managing negative online reviews.