Free samples and products just allow them to try a brand product before they spend precious dollars on those new products. How can customers resist that?
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New York, NY (PRWEB) June 14, 2010
Bagsok.com is an online store selling handbags designed for people of any age. From May 10th to May 20th and May 24th to June 10th, Bagsok conducted two campaigns by giving away free MayMay bags, each originally costs $29.9. The campaign was expected to lose money; however, Bagsok announced that their total sales increased over 20% compared with the month before. When customers came to get the free bags, some of them were also attracted by other handbags.
"In the first few days, most of the customers just paid attention to free bags, but gradually other handbags arouse their interest and that was our ultimate goal," Kevin Ellison said, the Marketing Manager of bagsok.com.
As for the question of why Bagsok believes that the free bag campaign will work, the Planning Manager of bagsok.com, Emma Wilson said, "Let's face it...these days most people are looking for ways to cut costs and find the best deal for their money. Free samples and products just allow them to try a brand product before they spend precious dollars on those new products. How can customers resist that?"
Now many companies, such as Wal-Mart, Proctor & Gamble, Betty Crocker, etc. often offer free samples or free products to customers with the hope that some of the customers will enjoy the product and want to purchase it in the future. According to a survey conducted by an authority, more than 59.2% of companies admitted that they are most likely to give away free samples when they launch new products in order to get loyal customers.
As effective as the marketing strategy of giving away free products is, there is still a question: how can you make customers believe that your promotion is not spam? Although both bagsok.com and Wal-Mart are successful in giving away free products, it doesn't mean that this strategy works for all companies.
Serena, a regular online shopper said that, "It is hard for me to believe those unknown companies and their free product promotions. You know, there are too many cheaters and spam today".
So for companies who have obtained the confidence of customers like bagsok.com and Wal-Mart have done, free product promotions are a good marketing strategy. While as for others, maybe studying how to gain the trust of customers is the priority.
Bagsok.com is an online bags store devoted to Fast Fashion concepts in the bag market by providing continuously updated quality classic and trendy handbags, luggage, business bags, etc. The extremely low prices at $9.90 let customers enjoy added value products. http://www.bagsok.com is one of the online stores operated by BizArk.
About BizArk Service Ltd.
BizArk is an international trading company that provides all-in-one
E-commerce solutions & services for online stores, specializing in website construction, network marketing, website monitoring & security as well as support service. http://www.abizark.com/index.html
For more information, please contact:
Or through Live Chat on http://www.bagsok.com/
SOURCE BizArk Service Ltd.
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