We may be living in a time of austerity, but as our Infographic shows, people still spend a great deal of money when it comes to celebrating special calendar occasions.
(PRWEB UK) 6 February 2013
Valentine’s Day certainly stirs up a lot of emotions. For some the day will come and go without so much as an acknowledgement, while for others, it will always be the ultimate celebration – a day dedicated to declarations of love.
But love it or loath it, Valentine’s is here to stay and it’s a very lucrative day for businesses including shops, restaurants, florists and jewellers as this infographic from Baines & Ernst –The Cost of Celebrations – shows.
A Spokesperson from Baines & Ernst says “We may be living in a time of austerity, but as our infographic shows, people still spend a great deal of money when it comes to celebrating special calendar occasions. Christmas is of course the biggest celebration, but it is astonishing to see how much we spend to show how much we care.”
And that is certainly clear from the company’s infographic which shows an incredible £2.4 billion is spent on Valentine’s Day, £1.5 billion on Mother’s Day and £1 billion on Father’s Day.
As Valentine’s Day is the most popular of these celebrations, where is the money being spent?
Well according to the infographic – The Cost of Celebrations – flowers are still a popular choice for love struck gents, with 90% of flowers bought especially for the day being purchased by men. In fact, 7 million red roses are given on Valentine’s Day and a huge £30 million is spent on flowers.
Other popular gifts include £95 million on chocolates, £467 million on jewellery and £87 million on fancy underwear.
One aspect of Valentine’s Day that still remains incredibly popular is the humble card. Whether written by an anonymous love interest or a known sweetheart, 25 million cards are sent in the UK and 1 billion worldwide.
“Men spend on average £97.12 and women, £91.89. But if cash is tight, we’d recommend finding more creative and thrifty ways to celebrate. Sometimes gestures can be just as heart-warming as expensive gifts so cooking a romantic meal or even making a gift – like a photo album of your favourite times together or creating a special playlist on their MP3 player – can be incredibly special and more memorable.” continues the Baines & Ernst spokesperson.
And for those who don’t have someone special to celebrate the day with?
Well, over 3% of animal owners treat their pets to a special gift on Valentine’s Day. So if someone did want to acknowledge the day, they could always treat their pet to a little something.
To learn more about the popularity of celebrations and how much is spent, take a look at The Cost of Celebrations – an infographic that gives a very interesting insight into the nation’s spending habits.
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