Our Instant Evergreen Tree satisfies consumers’ need for a quick, easy, and convenient pre lit Christmas tree.
Redwood City, CA (PRWEB) March 9, 2010
This past Christmas, luxury artificial Christmas tree online retailer Balsam Hill ™ joined with QVC to introduce their newest in artificial trees, the Instant Evergreen, which sold out quickly after the debut.
“Our Instant Evergreen Tree satisfies consumers’ need for a quick, easy, and convenient pre lit Christmas tree,” says Thomas Harman, CEO of Balsam Hill.
This was the company’s first time partnering with QVC, the world’s largest cable network retailer. QVC, an acronym for Quality, Value, and Convenience, brings 1,150 new products each week into 66 million homes worldwide, according to their website. Another source states that QVC has, to date, 141 million customers.
This far-reaching network purchased more of the Instant Evergreen Christmas tree than originally projected which resulted in the rapid sell-out on QVC.
Widely recognized in the artificial trees industry for producing the most life-like pre lit Christmas trees, the Instant Evergreen Christmas tree was, at its conception, designed to stand out from other artificial Christmas trees.
“Our goal with the Instant Evergreen was to create the most convenient, life-like, and top quality Christmas tree on the market. We’re excited QVC customers loved it as much as we do,” Mr. Harman says. Featuring the company’s patented True Needle ™ technology, which delivers life-like needle structure based on live trees, this pre lit Christmas tree features an expedient pull-up design that completes set up in minutes. Hence the name, Mr. Harman comments.
The increasing interest in artificial Christmas trees reflects consumers’ desire to reduce the stress caused by pressures surrounding the Christmas season, and many consumers are turning to online options to alleviate that stress, according to a Pew Center Research Internet and American Life Project.
Mr. Harman says, “We’re proud of the partnership and look forward to presenting more artificial trees to Americans through QVC.”
For more information, or to buy an artificial Christmas tree, please visit http://www.balsamhill.com.
About Balsam Hill ®:
The mission of Balsam Hill is to create the highest quality artificial Christmas trees, wreaths, and garlands ever produced. The Balsam Hill team is passionate about developing realistic, premium pre lit Christmas trees for a more festive -- and convenient -- holiday season. Based in Redwood City, California, Balsam Hill designs all of its own trees, which are available exclusively online through http://www.balsamhill.com.