St. Helena, CA (PRWEB) July 27, 2010
Add to the things summer was meant for — pool parties, snow-cones, lazing in the shade — the new Bandit Riesling, the latest entry in the Three Thieves’ lineup of award-winning, affordable wines in convenient, eco-smart Tetra Pak containers.
The Bandit Riesling showcases 100% Washington State fruit from the prime Columbia Valley, modest in alcohol, full of peaches and citrus, crisp from start to finish, with a whisper of sweetness. The wine could be described as summer in a glass, except that it isn’t in glass: it comes in lightweight, go-anywhere, drink-anytime Tetra Pak cartons. Bandit Riesling is cooler-ready, unbreakable, recyclable, and ready to drink without a corkscrew. The Riesling joins the already-popular Pinot Grigio, Cabernet Sauvignon, Merlot, Chardonnay, and Sangria, covering every summer base from barbecues to beach trips.
The Thieves introduced aseptic packaging to the US wine scene in 2002 and the category is now growing faster than table wine as a whole and faster than box wine. Bandit wines in particular are up 34% overall in the last 52 weeks according to Nielsen.
The Bandit packaging is made of Tetra Prisma™, which is comprised of 70% paper, a renewable resource, thus reducing the packaging waste associated with bottled wine by 90%. Transporting lightweight Tetra Pak cartons is far more efficient than shipping heavy bottles, reducing carbon dioxide emissions and saving fuel. If all the table wine in the US came packaged this way, it would be the equivalent of taking 377,000 cars off the road. From the first step in production to the last swallow, wine in Tetra Pak cartons generates 79% less carbon dioxide per serving than bottled wine.
The initial 3500-case release of Bandit Riesling has a retail price of $7.99 per 1 Liter container and is currently available in Washington, Oregon, New York, Wisconsin, Minnesota, Michigan, Montana and Idaho. The Riesling launch coincides with the debut of an all-new Bandit website (http://www.banditwines.com) with more information, Bandit news, and an online store.
Three Thieves (http://www.threethieves.com), developed by Charles Bieler, Joel Gott and Roger Scommegna, is the leading brand of Rebel Wine Company, a St. Helena, California based joint venture between Three Thieves and Trinchero Family Estates. Known as much for their innovative packaging as for the wine that is in it, the Three Thieves have distinguished themselves through their originality and vision. Collaborating with Trinchero Family Estates, Napa Valley vintners since 1947, the Thieves have solidified their commitment to quality at a reasonable price, an adage that binds the companies.
Tetra Pak (http://www.tetrapakusa.com) is the world leader in food processing and packaging systems. Best known for its aseptic technology innovations, Tetra Pak works for and with its customers to provide preferred processing and packaging solutions for food and is committed to making food safe and available, everywhere.