Wi-Fi Grows to over 50% of Mobile Web Connections

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Bango reports surge in Wi-Fi usage driven by smartphone sales and rich media consumption from mobile devices

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Popular content – including music, movies, books and news – is becoming more digital by the day and increasingly consumed on mobile devices

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Bango Inc, the leading mobile analytics and payment company, reports that at the start of 2011 Wi-Fi accounts for over 50% of mobile user connections to the internet. These latest Wi-Fi stats announced by Bango follows a report they published in February 2010, which highlighted that at the time 23% of mobile website visits connected thru Wi-Fi.

The new Bango stats are derived from an analysis of connection methods it tracks through its payment and analytics platform. Bango believes that growing consumption of streamed media is driving users to look for fast network connectivity from Wi-Fi, allied to greater certainty over data costs.

The increased adoption of smartphone devices and the popularity of tablets are among the factors behind the surge in Wi-Fi usage. Bango measured different connection methods over the months of December 2010 and January 2011 using its mobile analytics technology. This month-by-month analysis showed a sharp increase in the number of people connecting via Wi-Fi in January, which coincides with increased smartphone sales over the Holiday period.

“Popular content – including music, movies, books and news – is becoming more digital by the day and increasingly consumed on mobile devices,” said Ray Anderson, CEO of Bango. “Our latest data shows that, where available, Wi-Fi is quickly becoming the mainstream method of connection to the internet. For the successful monetization of mobile content, providers need to ensure they are providing a consistent payment experience for these users however they connect.”

Bango has pioneered mobile billing technology that identifies users and automatically offers them the best payment method to generate the highest payment success rate. In most cases this is operator billing, the payment method that delivers the highest conversion rates for mobile content.

About Bango
Bango provides the technology that enables commerce for businesses targeting the growing market of internet enabled mobile phone users. Bango’s products collect payment from mobile users for on-line content and services, and provide accurate analytics for mobile marketing campaigns and sites.

Bango Payment delivers the best user experience to give more successful transactions and help businesses sell more mobile content – even from smartphones over Wi-Fi, such as a BlackBerry® smartphones and iPhone. By uniquely identifying every mobile visitor as they browse websites and interact with mobile marketing campaigns, Bango Analytics provides precise real-time insight into customer behavior; and independently tracks the success of mobile advertising and search marketing, enabling businesses to determine which campaign delivered the highest ROI.

Bango is quoted on the London Stock Exchange (AIM: BGO). Learn more at http://www.bango.com

Bango:                            
Anil Malhotra, SVP Marketing & Alliances, anil(at)bango(dot)com

Vanessa Daly, Marketing Communications Manager, vanessa(at)bango(dot)com
Tel: 866 201 3906

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Vanessa Daly
Bango Inc
44 8700 340 363
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