Nationwide Credit Card Processing Provider, BankCard USA, Engages
Search-Engine Marketing Company to Protect Customers Who Use
Pay-Per-Click Advertising
WESTLAKE VILLAGE, Calif. (Business Wire EON/PRWEB ) December 3, 2008 --
BankCard USA, an industry-recognized credit card processing
provider, partnered up with Sherman Oaks-based, pay-per-click
advertising & click-fraud specialist, Connection Marketing, Inc. in a
joint effort to reduce pay-per-click fraud against online advertisers.
Pay-per-click fraud, otherwise known as click-fraud, is an internet
crime. It occurs anytime an individual, automated script, or computer
program clicks on a business’s ad multiple times for the purpose of
generating a charge per click. Click-fraud allows competitors to prevent
their competition from making sales online, thereby significantly
reducing a business’s profit and potentially running their competitors
out of business altogether. Due to the competitiveness of the credit
card processing industry, BankCard USA has experienced
first-hand the financial impact of click-fraud.
In response, BankCard USA has commissioned Connection Marketing to
create a universal protocol to catch, identify, and deal with
perpetrators of click-fraud. The findings will be made public and
free-of-charge at BankCard USA’s website. Currently,
Bankcard USA has made available on its website Connection Marketing’s Click
Fraud Defense 101 manual that online advertisers can use to reduce
their exposure to click fraud. This can be found at http://www.BankCardUSA.com/ClickFraudDefense101.
“Internet marketing is a large source of revenue for many businesses
today,” notes Alan Griefer, President of BankCard USA. “Click-fraud is
more prevalent than what we can currently measure, and appears to be
increasingly problematic for businesses. While it is unfortunate that
this type of internet fraud is not more aggressively investigated and
prevented, companies like Connection Marketing help keep advertisers
from losing their advertising budget to dollars to internet click-fraud
thieves.”
About BankCard USA:
Founded in 1993 by Shawn Skelton and Alan Griefer, BankCard USA is a
registered merchant service provider. BankCard USA specializes in credit
card processing for new or existing businesses. They offer payment
solutions for all types of businesses, including internet, retail
store-front, mail-order, phone-order, trade shows, professionals,
service industry and home-based businesses. For more information visit
us at http://www.BankCardUSA.com.
About Connection Marketing:
Founded in 2005 by Michael Stein, Connection Marketing, Inc. is a full
service search-engine marketing agency that specializes in click-fraud
protection, pay-per-click management (PPC), and search-engine
optimization (SEO). For more information visit us at http://www.ConnectionMarketing.net.
See the original story at: http://eon.businesswire.com/releases/bankcard_usa/click_fraud/prweb1700794.htm
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