Commenting on the seminar’s theme, John Rovito, Bank Companion’s Senior Director of Sales & Marketing noted: Mobile banking has the potential to become so much more than simply a defensive tactic used to forestall customer attrition.
New Jersey (PRWEB) October 13, 2010
Bank Companion, a leading provider of mobile banking software to banks, community banks and credit unions today announced that it will be sponsoring a special marketing seminar at the 2010 Bank Horizons Conference. The conference will be held on November 9th at the Tropicana Resort in Atlantic City, NJ.
Bank Horizons is the Mid-Atlantic Region’s largest and most exciting banking show and features thought-provoking educational sessions, interactive panels, and vendor exhibits. Most importantly, the event showcases leading-edge technology solutions designed to help banks better compete in today’s volatile economy.
Bank Companion will help kick-off the conference with a special interactive seminar titled: Generating an ROI from Your Mobile Banking Initiatives. Commenting on the seminar’s theme, John Rovito, Bank Companion’s Senior Director of Sales & Marketing noted:
“Most observers take the position that over time, the winds of change will make mobile banking a standard application that every retail operation will need to offer. But what about ROI? Mobile banking has the potential to become so much more than simply a defensive tactic used to forestall customer attrition. Done properly, mobile banking can be a dynamic sales and marketing tool that gives a financial institution the ability to build loyalty and cross-sell products while directly impacting the bottom line: a revenue generator rather than an expense.”
About Bank Companion
Bank Companion is an industry-leading mobile banking provider that enables banks, community banks and credit unions to provide their customers with 24/7, anytime anywhere banking. Bank Companion gives financial institutions a competitive edge by integrating state-of-the-art technology with a host of innovative mobile marketing and advertising features. The result is a secure and scalable platform that helps your organization to increase loyalty, acquire new customers, cross-sell products plus much more. Visit our Mobile Banking Blog at http://www.MobileMavens.net.
Bank Companion is brought to you by ZSL, Inc - (http://www.zsl.com) - a global provider of software and technology services to the banking and financial sector. The company is headquartered in Edison, NJ, and currently employs more than 3500 IT consultants worldwide. Additional offices include: U.K. Canada, France, Singapore, Malaysia, Dubai, and India.