Last Chance to Speak Out at Singapore Banking Industry and Win Movie Vouchers

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Singaporean consumer attitudes and use of brands are being polled through an online questionnaire this August.

Consumer and brand survey

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Singapore Singaporean consumer attitudes and use of brands are being polled through an online questionnaire this August at

The current economic climate presents consumer banks in Singapore with major challenges. The Euro RSCG Asia-Pacific Quarterly Financial Services Survey seeks to provide insight and analysis of consumers' attitudes and perceptions of the major players as they wrestle with brand and communications strategies.

In addition to consumer insights and needs, this research uses the proprietary Euro RSCG Brand Momentum® methodology. It is a new tool for brand tracking and analysis, with its origins in political polling. Brand Momentum® is a dynamic measure of a brand's perceived progress relative to its competition. Unlike the "rearview mirror" approach of conventional brand trackers, Brand Momentum® Polling provides a sensitive read on perceived future direction. It is highly actionable--unlike conventional brand tracking - and is particularly useful in tracking impact of integrated communications. Brand Momentum® monitors a brand's total activity rather than the traditional approach of tracking by discipline or campaign.

The confidential survey which takes a few minutes to complete will provide the banking industry with the true views and opinions of consumers so they may create products and services that serve us all better. No personal details will be identified in the findings and responses will be strictly confidential as data from this research will be reported only in the aggregate.

Understanding that people are busy all those who complete the survey at will be entered into a draw to win one of 60 movie vouchers that can be used in any Golden Village cinema in Singapore

Singaporean consumers can now take the survey at and be a part of the lucky draw until 19 August 2009.


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Yvette Lim
Euro RSCG Singapore
6317 6745
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