Banking Up lets financial institutions serve more customers at a lower operating cost while delivering the same functionality as a demand deposit account.
New York, NY (PRWEB) June 24, 2013
The Power of Prepaid event is where industry executives, policy-makers and influencers gather for content, connections and impact. The event had its debut in 2012. The 2013 event will build upon the successes of the inaugural year, and will include presenters from Capitol Hill, targeted breakout presentations, panel discussions and workshops.
Banking Up is a personal finance platform that lets banks and businesses provide customers with a smart, mobile alternative to traditional checking accounts. It includes best-in-class prepaid card accounts that businesses can brand as their own. It incorporates the customer relationship management tools to enroll customers, engage them with email, mobile alerts and loyalty programs and enhance their experience based on real-time analytics and reporting. It seamlessly integrates with the card networks, processors, issuing banks and the electronic payment networks that power the cards.
"Banking Up lets financial institutions serve more customers at a lower operating cost while delivering the same functionality as a demand deposit account," said Patrice Peyret, CEO of Banking Up. "We're excited to participate in the Power of Prepaid event to share and gain insights critical to managing a prepaid business in 2013."
About Banking Up
Banking Up is a leading online and mobile financial services company, providing businesses, banks and their consumers with smart, technology-forward personal finance products. The Banking Up platform enables businesses and banks to offer customers full-featured checking account services on top of easy-to-deploy, low-cost prepaid card accounts. Its consumer-facing product, the UPside Visa online and mobile account, provides consumers with an attractive alternative to traditional checking accounts. Plastyc, Inc., now doing business as Banking Up, has won multiple awards for serving underbanked consumers. Its partners include the Consumer Financial Protection Bureau (CFPB), Center for Financial Services Innovation (CFSI), H&R Block, GreenDot and Walmart. BankingUp’s principals and directors have a track record as financial services innovators at companies including Gemalto, Oberthur, Signio (now part of PayPal, an eBay company), ClairMail (now part of Monitise), Lending Club, and Genetic Finance. Banking Up is privately held with headquarters in New York City. For more information, visit http://www.bankingup.com.
About the NBPCA
The Network Branded Prepaid Card Association (NBPCA) is a non-profit, inter-industry trade association that supports the growth and success of network branded prepaid debit cards and represents the common interests of the many players in this new and rapidly growing payments category. For additional information visit http://www.NBPCA.org, or follow the NPBCA on Twitter.