We are very excited to allow financial institutions the opportunity to reach a highly targeted demographic to better offer the products and services that will make a difference in their financial lives.
Los Angeles, CA (PRWEB) March 9, 2010
GoBankingRates.com, a leading online provider of national and local bank rates and personal finance information, announced the launch of their new interest rate comparison tool, which will deliver a free and innovative way for consumers to locate the best bank rates available. This free comparison tool comes at a key time in the recession when consumers are actively looking to get the highest interest rate available with the least amount of risk.
Consumers want to not only see the best rates and products from larger national banks, but have the ability to compare smaller local banks and credit unions in their neighborhoods. The tool allows banks and credit unions to display their rates and products online to consumers who are searching in a specific, geo-targeted location. GoBankingRates.com wants to make it easier for consumers to find the type of bank or credit union they are looking for, and make it easier for banks and credit unions to be found.
GoBankingRates.com distinguishes its rates comparison tool from other rates charts in a number of ways. First, consumers are able to filter rates results not only for local bank rates, but for credit union rates, national banks and even online banks. They can also look for the best rates across an extensive list of over 5,000 banks and credit unions nationwide. Another unique feature is the detailed information provided on each bank in addition to rates, including details on products, branch locations, maps and other services available from the bank, all improving connectivity and communication between banks and consumers.
Banks and credit unions can stay ahead of their competitors by displaying their rates and services on featured areas of the rates tables, as well as share additional information about themselves within GoBankingRates.com 2,000 local sites. They can be placed within the national rates results, specific cities and states of interest, and entire metropolitan areas depending on which market they would like to enter.
Jeff Bartlett, president of the GoMedia Network, which owns and operates GoBankingRates.com, said, “We are very excited to allow financial institutions the opportunity to reach a highly targeted demographic to better offer the products and services that will make a difference in their financial lives. The rates tables are a first step in helping consumers better locate the bank and credit union rates they’re searching for, and connecting them with the people who can help.”
About Go Banking Rates:
GoBankingRates.com goes everywhere your money goes with the best interest rates on financial services nationwide, as well as informative personal finance content and helpful tools. It is an integral part of the GoMedia Network, which includes 2,000 personal finance websites, providing 2 million visitors per month with information, tools and ideas to address their banking, credit and insurance needs. The sites aggregate financial rate information, offering consumers the best rates on personal financial products locally and nationally from banks and credit unions, insurance providers, lenders and other financial institutions.
For information on advertising and more, contact:
Jeff Bartlett, President
2381 Rosecrans Avenue, Suite 110
El Segundo, CA 90245
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