James Bankoff, Former AOL Leader, Joins Board of Inform Technologies

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Online media veteran James Bankoff has been elected to the board of directors of Inform Technologies. The announcement was made by Inform CEO James Satloff.

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Inform is an exciting company with a compelling offering for the media industry. I'm extremely enthusiastic to be joining an organization that thoroughly understands the business and editorial needs of media companies and can help them build a compelling, competitive online presence.

Mr. Bankoff is currently a Senior Advisor at Providence Equity Partners and advisor to internet and media companies. Prior to joining Providence in 2008, Mr. Bankoff served as Executive Vice President of programming and products at AOL. Previously, Mr. Bankoff served as President of AOL Web Properties, where he managed some of the internet's largest and most respected brands and coordinated with other Time Warner properties.

While at AOL, Mr. Bankoff spearheaded the development of the new AOL.com and TMZ.com. He presided over consumer Web sites such as Moviefone, MapQuest, BloggingStocks, AOL Music and Engadget. He also oversaw AOL's industry-leading instant messaging services, AIM and ICQ, and new social networking and community applications, including Blogsmith and Netscape.com.

Inform is a "journalistic" technology solution for media companies that works as an extra editor, intelligently mining and linking content from sites, archives and the Web overall. The solution automatically creates links within content, as well as new, topic-specific Web pages. The result is that readers spend more time on the site and view more pages, providing media companies with opportunities to generate additional revenue.

Said Mr. Satloff, "We're excited to have Jim join our board. His strong understanding of the needs of established media brands and the dynamics of the online environment where they must compete will serve our clients and our company well."

Said Mr. Bankoff, "Inform is an exciting company with a compelling offering for the media industry. I'm extremely enthusiastic to be joining an organization that thoroughly understands the business and editorial needs of media companies and can help them build a compelling, competitive online presence."

Mr. Bankoff serves on the boards of uLocate, Sportsblogs, Inc. and Network for Good. He received an MBA from the Wharton School of the University of Pennsylvania and a B.A. from Emory University.

For more information or a headshot of Mr. Bankoff, please contact Adria Greenberg of Sommerfield Communications at 212-255-8386 or [email protected]

About Inform Technologies

Inform Technologies is a Semantic Web solution for established media brands that automatically searches, organizes and links content to provide a rich, compelling experience that attracts and retains readers. Inform's journalistic technology platform does the work necessary to support an editorial team, continually teaching itself how information is related and automatically updating links and topics as the context changes. The technology drives additional readers, increased page views, and enhanced search engine optimization - driving more revenue and brand value. Inform's clients include NBC, Washingtonpost.Newsweek Interactive, Nielsen Business Media, IDG, Condé Nast, and Cox Newspapers.

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