US Bariatric (Obesity) Surgical Devices Market to Reach US$2.6 Billion by 2017, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive report on the US Bariatric (Obesity) Surgical Devices markets. The US market for bariatric (obesity) surgical devices is projected to reach US$2.6 billion by 2017. Continuous rise in the number of obese individuals among adults as well as children is driving the demand for bariatric surgeries and devices. Increasing success rate of the surgeries, advent of sophisticated technologies, and improved reimbursement coverage are factors contributing to the growth of bariatric surgical devices market.

Bariatric (Obesity) Surgical Devices: A US & European Market Report

Follow us on LinkedIn - Obesity is emerging as one of the most critical health issues facing the medical world, primarily due to the changing lifestyles and dietary habits of consumers, as stated by the new market research report on Bariatric (Obesity) Surgical Devices. Increasing occurrence of obesity-related health conditions and rapid rise in the number of obesity cases (adult as well as children) are enhancing the demand for surgical treatment of the disease. The increased emphasis on physical health has also brought bariatric surgery into the focus, with surgical option coming to fore due to the limited success of alternative weight loss measures such as exercise and dieting. Improved patient awareness levels, and availability of multiple treatment options and healthcare facilities are also enhancing patients’ confidence in surgical treatment. Rising awareness about risks of obesity and changing perceptions have contributed to numerous advancements in technologies and products for obesity treatment as well as for combating co-morbidities such as osteoarthritis, obstructive sleep apnea, and psychological disorders. Advent of minimally invasive procedures and advanced technology-based products is also contributing to the changing perception of patients.

The economic crisis and rising healthcare costs led to a slow down in the number of bariatric surgeries being performed in the US. However, the alarming increase in the number of obese patients – as seen by the fact that about 35% of adults and over 15% of children are obese – presents favorable prospects for the adoption of bariatric surgery procedural volume. Growing use of laparoscopic adjustable gastric banding systems and the emergence of new incisionless technologies such as intragastric balloons are expected to fuel market growth. New emergent technologies such as transorally inserted weight loss devices, vagal blocking systems, as and implantable gastric stimulators are also expected to benefit overall market. The Gastric Banding Devices market in the United States is expected to witness rapid growth despite the global economic crisis, driven by the increased availability of results proving the device’s long-term efficacy and safety. The market is expected to benefit from the fact that patient well-being outweighs financial constraints. The rising prevalence of obesity among Americans is a major driving factor for the growth of bariatric surgery market, in particular for minimally invasive surgeries such as adjustable gastric band.

In Europe, bariatric surgeries are coming into focus, as governments realize the huge economic burden of an increasingly obese population. France is among the most active adopters of bariatric surgeries having realized the adverse effects of obesity on the economy. The country presently accounts for a major share of the total volume of bariatric surgeries performed in Europe. Gastric Bypass Devices represents the largest segment in French bariatric surgical devices market. Germany on the other hand has witnessed limited number of bariatric surgeries owing to the lack of sufficient funding for the procedures.

Major players profiled in the report include Allergan Inc., Cousin Biotech, Covidien Ltd., Ethicon Endo-Surgery Inc., Helioscopie SA, Medical Innovation Development Company, PARÉ Surgical Inc., Satiety Inc., and Surgical IOC.

The report titled “Bariatric (Obesity) Surgical Devices: A US & European Market Report” announced by Global Industry Analysts Inc., provides a strategic review of the industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The Bariatric (Obesity) Surgical Devices market is analyzed by product segments - Gastric Bypass and Gastric Banding.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
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