How Social Sharing Technology is Transforming Small Businesses

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B2B E Trader is the only firm that is dedicated towards helping small businesses adjust with a host of challenges they are facing. The introduction of the online marketplace has been their recent focus in assisting firms with reaching their larger objectives. This is a part of the company’s overall strategy of providing support to small businesses (who are dealing with a host of challenges).

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In the last few years, social networking has become a popular platform for reaching out to a wide variety of stakeholders. Evidence of this can be seen by looking no further than statistics that were collected by Edison Research. They found that 68% of respondents were influenced by the products and services they were exposed to on web sites (such as: Facebook, Twitter as well as LinkedIn). Moreover, they determined that there were still large untapped segments, which have not responded to something they saw on these platforms. For businesses, this is presenting them with the opportunity to increase their bottom line results dramatically. To help firms reach out to this new segment of customers, B2B E Trader has introduced the online marketplace.

The Online Marketplace, Social Sharing Technology and New Customers

The online business marketplace is a free application that is using social sharing technology to reach out to new customers. The way that this is achieved is though utilizing state of the art solutions that are targeting specific groups on these different platforms. The basic idea is that this kind of marketing strategy will reach out to a larger demographic of consumers (who are interested in specific products and services).

For most small businesses, this has helped them to transform their approach and the way they are able to address critical needs. Once this happens, is when they can reduce their costs and increase productivity. Making it ideal for businesses and professionals to negotiate on host of used equipment, like restaurant equipment, medical equipment, office equipment, heavy equipment, IT equipment and more.This is the point that firms can remain competitive and deal with a host of challenges impacting their bottom line results.

Moreover, B2B E Trader has taken these solutions and adapted them to mobile technology (through their Google Android application). This is allowing users to have direct access to the online marketplace when they are on the go. For most entrepreneurs, these solutions are providing them with the flexibility to stay connected and streamline their efforts. When this happens, a company can effectively achieve a host of objectives without having to worry about other challenges during the process (i.e. working with stakeholders). As these tools are giving them, the flexibility to customize these solutions and the way they are able to interact with various parties.

To help companies adjust with sudden changes, B2B E Trader is also providing everyone with free access to the online message boards and chat rooms. This is where users can discuss different strategies with some of the most successful entrepreneurs. In the future, this will help business owners to identify critical issues and quickly adapt to them. Once this happens, is the point that they can compete more effectively by enacting these changes prior to competitors.

Clearly, the online marketplace is providing everyone with ways of directly connecting with different stakeholders (via social sharing technology) for free. This is helping firms to reduce their costs and increase productivity. Once this takes place, is when there will be a transformation in the operating environment of the firm (by using the latest technology to reach out to customers). This is the point that they can increase their cliental and provide them with those products / services that are most in demand.

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Ramon Alvarado
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