Online Ticket Vendors Happy after 2012 MLB All Star Game Success

Share Article awaited the big Major League All Star game of 2012. Route 72’s SEO tactics did not disappoint, helping My City Ticket sky rocket sales for the big event.

When marketing for an online ticket vending company, highly anticipated events, such as Major League Baseball’s All Star Game, make it easier to execute SEO tactics and promotions. Route 72 (, marketing team for (, looked forward to the Midsummer Classic on July 10th knowing that ticket sales would increase drastically for the big event. My City Ticket is an online ticket vendor that allows guests to purchase tickets all over the United States for any major affair. With a big event like the All Star Game mid summer, Route 72 capitalized on marketing in July.

Although the game wasn’t much to write home about, the All Stars still attracted many baseball fans to Kauffman Stadium in Kansas City on Tuesday night. Big names like Prince Fielder, Robinson Cano, David Ortiz and Matt Kemp were sure to fill the seats and put on a fantastic show. After the first inning however, the National league took a commanding lead on the American League’s top pitcher, Justin Verlander. Not something you want to see in an All Star Game, but the excitement never let up.

After the game Verlander was asked what had gone wrong that he gave up an uncharacteristic 4 runs in the first inning. Verlander replied, “The fans aren’t here to watch me paint corners and strike guys out, they are here to see base hits and home runs.”

Regardless, not one fan left the stadium early. “Attending the All Star game is an experience you can never pass up. It is historic and the energy is through the roof. I was grateful to attend back in 2008 when it was played in New York,” stated Ryan Stacy, lifetime baseball fan. It is games like these that bring fans to the stadium and make ticket vendors like My City Ticket anxious to see results.

Now that the All Star Game is completed, Route 72 turns it’s time over to marketing for the playoffs. The playoffs seem like a while down the road, but October will be here before the blink of an eye. “I’m excited for baseball playoffs to get here. We know that these big events are where we really need to capitalize and show success in ticket sales,” says Jim Alamia, SEO of Route 72 Systems. “Marketing is what we do best and we know when and how to capitalize. Now that the All Star Game is over, we begin working on new strategies for the next big event.”

About Route 72 Systems
Jim Alamia created Route 72 Systems LLC, spending the last 15 years tweaking and constantly refining e-mail lists and the various e mail list database tactics used by his company. With strategies to overcome even the most difficult markets, it is not difficult to setup a targeted online marketing campaigns that will get results.

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