BASF Offers Spanish Language Version of its High Performance Community Website

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BASF has launched a Spanish version of http://www.highperformancecommunity.com to serve the North American Spanish speaking building and construction community.

As a leader in the building and construction industry, BASF wants to be the first major chemical company to provide building resources to the Hispanic population in their native language, both within the United States, as well as throughout Latin America

BASF has launched a Spanish version of http://www.highperformancecommunity.com to serve the North American Spanish speaking building and construction community. Those interested in learning more about BASF's solutions for sustainable, energy efficient and durable construction systems can easily click the "En Español" tab to access all information in their native language.

"As a leader in the building and construction industry, BASF wants to be the first major chemical company to provide building resources to the Hispanic population in their native language, both within the United States, as well as throughout Latin America," said Jack Armstrong, Leader Construction Markets in North America, BASF.

In the United States, Spanish speaking professionals represent the largest minority segment within the construction industry. According to a report by the Pew Hispanic Center (Statistical Portrait of Hispanics in the United States, 2006), the Hispanic population make up roughly 14.8 percent of the U.S. population, yet comprise 21.9 percent of the U.S. construction workforce.

The website also serves BASF customers in Mexico, a key strategic market for BASF in the North America region. With a population of 100 million people, Mexico is the largest Spanish-speaking country in the world and is an important market for BASF building and construction solutions.

Visitors to the site will have access to information about BASF integrated solutions including:

  • Building envelope technologies;
  • HVAC & plumbing components for high-efficiency comfort conditioning and plumbing systems;
  • Concrete, additives and infrastructure technologies for improved durability, strength and lifecycle cost;
  • Coatings that protect investments from weather, water, chemicals and wear; and
  • Landscaping and exterior aesthetics that help sell a home or make a statement about a business

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit http://www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

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Mary MacLeod

Bill Pagano
BASF Corporation
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