Online Bathroom Retailer's Adwords Spend Tops £1.25 Million
Plumbworld, the UK's largest specialist online retailer of bathroom products revealed today that it's total in-house spend with the Google online advertising system Adwords has topped £1.25 Million Pounds.
Evesham, UK (PRWEB) June 3, 2007 -- Plumbworld, the UK's largest specialist online retailer of bathroom products revealed today that it's total in-house spend with the Google online advertising system Adwords has topped £1.25 Million Pounds.
Plumbworld started selling bathroom products online in 1999 as a home business founded by James Hickman.
The business was an early adopter of Google's adwords system and has used it to drive customers to their website almost since the system was first launched by Google in 2000.
James Hickman, Managing Director of Plumbworld Said:
"We have been working with the Adwords system from the early days and I have always managed our Adwords account myself. There are plenty of consultants out there who claim to be adwords specialists, but when you ask them some detailed questions a lot of them don't really know much more than the basics. I consider myself something of an Adwords expert and we have been increasing our click through rates and return on investment consistently over the years by experimenting with new techniques and testing everything."
The Plumbworld Lifetime Statistics with Google Adwords are as follows:
Total Impressions:- 125 Million
Total Clicks:-7.8 Million
Total Spend:- £1,266,069.07
CTR:- 6.19%
Average Cost Per Click £0.16
James Hickman, Managing Director of Plumbworld Added:
"It was only when I checked our total spend with Google the other day that I realised my Adwords education had cost me over £1.25 Million. It does sound like a lot of money, but actually I think it's been a bargain! During that time the bathroom business has grown from a first year turnover of under £100,000 to a forecast turnover this year of £18,000,000. I would be happy to hand over the management of our adwords account to any consultant who can prove he has spent more of his own money on adwords than I have!"
Plumbworld is based in Evesham, Worcestershire and now employs 50 staff within their 2,000 sqm, purpose built warehouse and offices. The company had a turnover in 2006 in excess of £11 Million from the sale of bathroom suites, showering and plumbing supplies. Plumbworld was established in 1999 by James and Anita Hickman who sold the business to The Grafton Group Plc in December 2006.
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