World Bathroom Scales Market to Cross the $2.0 Billion Mark by 2012, According to New Report by Global Industry Analysts

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Driven by the growing popularity of home-fitness monitoring, and the expanding functionality of bathroom scales from mere weight measurement to body fat monitoring, the world market for bathroom scales is projected to reach $2.06 billion by the year 2012. Growth in the market is expected to be propped up by the widespread acceptance of advanced digital electronic scales, and digital body-fat monitors and analyzers. Multifunctional bathroom scales with in-built body-fat analyzers are expected to help the market score attractive gains in the upcoming years.

Bathroom Scales: A Global Strategic Business Report

The world bathroom scales market stands enthused by the increasing emphasis laid by health conscious consumers on staying in shape, and the resultant rise in demand for body fat analyzers. Growing awareness that body fat percentage is a superior and a more precise indicator of health than weight is driving the demand for these products. Product usage and need ranks especially high among patients with chronic congestive heart conditions, since these patients require continuous monitoring of their body fat.

Favorable demographics such as, the rapidly aging world population is expected to lead to increased sales in this consumer cluster. Fat scale analyzers are also of special interest to dieters and exercisers, since they help measure body fat, and in the process allow the user to differentiate between fat loss and weight loss. Market penetration is expected to be driven by advanced electronic models, which give body fat-to-weight ratio readings and offer professional-level functionalities to the consumer within the convenience of their own home. Continuous product innovations, improvements and upgradations are expected to help take demand to the next level. For instance, digital portable fat scales, which offer the flexibility of any time, anywhere use, are expected to opportunistically leverage on the importance of convenience and portability in modern fast paced lifestyles. Talking scales, which read out results, illustrates another thoughtful innovation that capitalizes on the growing base of aging, less agile, and visually challenged elderly users incapable of bending down to read the results displayed on the screen of a bathroom scale. Fat scales/analyzers with additional memory space for storing user data, and information is another popular area of innovation.

Europe and North America account for nearly 68% of the world bathroom scale sales, as stated by the recent report published by Global Industry Analysts, Inc. United States market for bathroom scales is projected to register a CAGR of 3.5% over the period 2000 through 2010. In Europe, Germany, and the United Kingdom, together, collar nearly 44% of the market.

Leading global, and regional players operating in the market include AWM Limited, Bonso Electronics, Camry Electronic Ltd, Guangdong Xiangshan Weighing Apparatus, HoMedics, Salter Housewares, Johnson Measures and Weights Ltd, Leifheit AG, Omron Healthcare Co. Ltd., Shine (HK) Development Ltd and Tanita Corporation.

The report titled "Bathroom Scales: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a comprehensive review of market trends, product profile, players, recent developments, mergers, acquisitions, and other strategic industry activities. Analysis is presented for major geographic markets such as United States, Japan, France, Germany, the UK, Italy, Asia-Pacific, Latin America and the Middle East for the period 2000-2015.

For more details about this research report, please visit

About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

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