Global Bathroom Scales Market to Reach US$2.2 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Bathroom Scales markets. The global market for bathroom scales is forecast to reach US$2.2 billion by the year 2015. Factors driving growth include introduction of innovative bathroom scales with expanded functionality and increasing popularity of home-fitness monitoring. Further, the extensive acceptance of sophisticated digital electronic scales as well as digital body-fat monitors and analyzers, are poised to provide the market with additional opportunities.

Bathroom Scales: A Global Strategic Business Report

The world bathroom scales market is being driven by the growing demand from health conscious consumers focused on maintaining good shape and increasing awareness that body fat percentage is a more precise and superior indicator of health in contrast to body weight. Further, favorable demographics such as rapidly growing population of aged people are poised to result in increased sales of bathroom scales. The need as well as usage of bathroom scales is significantly growing among patients suffering from chronic congestive heart disease that need regular monitoring of their body fat. Exercisers and dieters also show special interest towards fat scale analyzers that facilitate body fat measurement and differentiate between weight loss and fat loss.

Globally, manufacturers of bathroom scales are in dilemma regarding the maximum weighing capacity of a bathroom scale. There is no uniformity, when it boils down to maximum weighing capacity of bathroom scales manufactured by different companies in different countries. For instance, in the US, a typical bathroom scale can weigh up to 180 kilograms, whereas, in most of the other countries it is in the range of 125 kilograms. However, there is an occasional demand for scales that can weigh more than 150 kilograms in many countries. Presently, retailers meet the customers’ demand by supplying industrial scales, which do not have the innovative features of modern bathroom scales.

Europe represents the largest regional market for bathroom scales worldwide, as stated by the new market research report on Bathroom Scales. Driven by large-scale adoption of bathroom scales by the ageing population of the region, the European market is likely to demonstrate higher growth in the coming years. Asia-Pacific represents the fastest growing market with a CAGR of 4.0% over the analysis period.

Continuous upgradations and improvements in delivery of innovative bathroom scale products are poised to further enhance the demand. Recent innovations in the market such as Digital portable fat scales that extend the flexibility of any time, anywhere use are expected to leverage on the significance of portability and convenience in today’s fast paced lifestyles. Novel sophisticated Electronic Bathroom Scales, equipped to provide professional-level functionalities besides body fat-to-weight ratio readings to the consumer are enhancing the penetration of bathroom scales.

Major players profiled in the report include AWM Limited, Bonso Electronics Ltd., Camry Electronic Ltd., Guangdong Xiangshan Weighing Apparatus Group Ltd., HoMedics Inc., Johnson Measures and Weights Ltd., Leifheit AG, Omron Healthcare Co. Ltd., Omron Healthcare Europe B.V, Salter Housewares Ltd., Shine (HK) Development Ltd., Soehnle USA, Tanita Corporation, Tanita Corporation of America Inc., and Zhongshan Camry Electronic Co. Ltd.

The research report titled “Bathroom Scales: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the bathroom scales markets, current market trends, key growth drivers, product overview, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for bathroom scales market for the years 2007 through 2015 for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Also, a seven-year (2000-2006) historic analysis is provided for additional perspective.

For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Bathroom_Scales_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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