Increasing Popularity of Home-Fitness Monitoring Spur Advancements in the World Bathroom Scales Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Bathroom Scales markets. The global market for bathroom scales is forecast to reach US$2.4 billion by the year 2017 encouraged by continuous product innovations, increasing popularity of home-fitness monitoring and growing demand for sophisticated digital electronic scales. The market has lately been witnessing a slew of innovative bathroom scales with expanded functionalities and attractive features. Further, the extensive acceptance of digital body-fat monitors and analyzers in developing markets will provide additional growth avenues.

Bathroom Scales: A Global Strategic Business Report

Follow us on LinkedIn – Demand for bathroom scales is increasing as they are being increasingly integrated with body fat analyzers. Such scales differentiate fat loss from weight loss, and allow dieters and exercisers to put weight loss in consideration with fat loss. Manufacturers are also introducing bathroom scales for wooden housings. Product developments are centered on electronic bathroom scales with a frosted glass platform, than on the mechanical ones. The market is seriously being impacted by the body-fat and body-composition analyzers market which has been demonstrating significant growth. A broad range of new designs of bathroom scales are being offered to capture the customer requirements. Although few manufacturers hinge on to conventional models, increasing number, producers are shifting to new designs to capture the market. Upgradations are also made in the accuracy levels of the bathroom scales. Although several companies manufacture mechanical and electronic products, nowadays, these companies place much emphasis on electronic models. Among the recent advancement in the Bathroom Scales market is the talking scale, which possesses a unique feature of reading-out the results of the calculated body fat and weight, despite the usual features of an advanced scale. The talking scale is of greater help to the people who are old, visually challenged, or who cannot bend down to see the results displayed on the screen of a bathroom scale.

Market for advanced Digital Electronic Scales has rallied past the total market for mechanical bathroom scale model in the major regional markets. Falling prices, attractive LCD displays and option to connect to PCs are some of the major growth drivers for digital bathroom scales. Moreover, the introduction of upgraded versions of digital body-fat monitors is expected to take over the market in the coming years. The scales with upgraded digital versions employ BIA (bioelectrical impedance analysis) technology to use simple, faster, precise and secured procedure of measuring body fat, taking into consideration height and gender aspects.

Developed countries of Europe and North America represent two of the largest regional markets for bathroom scales worldwide, amassing the majority share, as stated by the new market research report on Bathroom Scales. Asia-Pacific is likely to demonstrate the highest growth in the coming years driven by the large-scale adoption of digital scales, particularly in fast growing markets such as China. The Asian market is projected to grow over the years at a healthy CAGR of 4.6% over the analysis period. Europe and the United States are the major markets for bathroom scales. Of late, manufacturers in China and Hong Kong are focusing mainly on upgrading their products to capture buyers in the US and Europe.

Major players profiled in the report include AWM Limited, Bonso Electronics Ltd., Guangdong Xiangshan Weighing Apparatus Group Ltd., HoMedics Inc., Johnson Measures and Weights Ltd., Leifheit AG, Omron Healthcare Co. Ltd., Omron Healthcare Europe B.V, Salter Housewares Ltd., Shine (HK) Development Ltd., Soehnle USA, Tanita Corporation, Tanita Corporation of America Inc., and Zhongshan Camry Electronic Co. Ltd.

The research report titled “Bathroom Scales: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the bathroom scales market, current market trends, key growth drivers, product overview, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for bathroom scales market for the years 2009 through 2017 for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
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