Roll-N-Lock Taps Battle Medialab as Creative Agency of Record

Roll-N-Lock® Corporation (Roll-N-Lock), a leading manufacturer of retractable truck bed covers and cargo management devices, has named Boca Raton, Florida-based interactive agency Battle Medialab as its creative agency of record.

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The opportunity with Roll-N-Lock is off the charts...There are distinct attributes and advantages we can help them leverage to dominate their category – to become a truly iconic American brand.

Boca Raton, Florida (PRWEB) February 01, 2013

Roll-N-Lock® Corporation (Roll-N-Lock), a leading manufacturer of retractable truck bed covers and cargo management devices, has named Boca Raton, Florida-based interactive agency Battle Medialab as its creative agency of record.

Battle Medialab will act as lead agency for all of Roll-N-Lock’s integrated marketing communications, providing comprehensive agency support including brand strategy and planning, creative development, and a full range of digital design, development, and marketing.

Dan Beaulaurier, Director of Sales and Marketing at Roll-N-Lock, believes that ”Battle is a new breed of agency that combines branding and advertising expertise with proven digital know-how. As Roll-N-Lock continues to embrace an integrated marketing model, we need an agency partner that lives and breathes multi-channel – online and off. Battle is that partner.“

In addition to Roll-N-Lock, Battle Medialab’s client list includes ADT, Royal Caribbean Cruise Lines, Campus Management Corporation, and Ecosphere Technologies.
Battle Medialab President, Michael Murphy, said he looks forward to helping Roll-N-Lock “amplify its market presence.”

“The opportunity with Roll-N-Lock is off the charts. Its products are tough, trusted, and manufactured right here in Florida,” Murphy said. “There are distinct attributes and advantages we can help them leverage to dominate their category – to become a truly iconic American brand.”

About Battle Medialab
Battle is an award winning Advertising + Interactive agency that provides multi-channel marketing support to a diverse range of corporate clients. Founded in 2001 in Miami, and with satellite offices in London and Osaka, Battle has proven experience in maximizing the impact of some of the World’s most recognizable brands.

About Roll-N-Lock
Roll-N-Lock Corporation is a privately owned manufacturing firm established in 1992 by the management and engineering staff of Solaroll Shade and Shutter Corporation, a leading manufacturer of retractable (rolling) storm shutters since 1974. Today, the products manufactured at Roll-N-Lock’s Pompano Beach, FL facility are exported to more than 50 countries around the world. With its skilled management team and intense focus on manufacturing products of the highest quality, Roll-N-Lock is poised for continued expansion at home and abroad. For more information about the products of Roll-N-Lock Corporation, please email us at info(at)rollnlock(dot)com.


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