B Culture Media Named Social Agency of Record For Cole Haan and Tourneau

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B Culture Media, an innovative digital and creative strategy agency, is thrilled to announce their position as social agency of record for Tourneau and Cole Haan brands as well as their prestigious new lineup of directors and executives to service their quality growing list of clients. Whilst creating this stellar team, B Culture Media has also expanded their presence to include an office in the Chelsea area of New York City.

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“It is such a pleasure to work with an agency who understands the importance of capturing a brand’s story and voice and turning it into a true online experience for our fans."- Don Nicholson, Tourneau Senior Vice President, Direct Marketing

With these latest flourishes to the organization, B Culture Media is able to offer an even more intricate, enhanced list of creative campaigns and digital marketing capabilities, including:

  •     Online audience engagement
  •     A trend researching department
  •     Media buying
  •     Advanced analytics
  •     ROI tracking within social media
  •     Proprietary analytics and gamification tools

B Culture Media is proud to be named the agency of record for Tourneau. Having great insights into the fashion and luxury industry experience and a team of in-house experts, B Culture is excited to bring the digital and creative aspects and the overall brand voice and presence of Tourneau to the forefront of the marketplace.

“It is such a pleasure to work with an agency who understands the importance of capturing a brand’s story and voice and turning it into a true online experience for our fans. We are thrilled to be working with B Culture and having them become a part of the Tourneau team.” — Don McNichol, Tourneau Senior Vice President, Direct Marketing

Alongside new leadership comes a fresh approach to online brand communication. B Culture Media’s Board of Directors consists of Tony Singh, Chairman, Ralph Jovine, CEO and President, Marla Gonzalez, Chief Marketing Officer, Jeff Lampel, Executive Vice President of Business Development and Shaun Amini, Board Advisor. These individuals bring many years of experience in spaces such as Marketing, Advertising, Digital, Branding and Information Technology.

ABOUT B CULTURE MEDIA

A Digital & Creative Strategy agency of brand storytellers that unifies all creative aspects while also understands the complexities of digital ROI. B Culture Media has discovered innovative ways to utilize this new medium in order to drive interest by placing clients such as Cole Haan and Tourneau, among others, as culture setters. B Culture Media creates innovative and interactive tools that will create buzz about brands by amplifying digital interaction while rocking media advertising and measuring the reach by providing proprietary analytics. B Culture Media helps brands, "Be Seen. Be Heard. Be Known."

Every brand has a story. Who is telling yours?

Media Contact:
Marla Gonzalez
marlag(at)bculturemedia(dot)com
770.686.4716
646.619.1249

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Marla Gonzalez
B Culture Media
770.686.4716
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