Scottsdale, Arizona (PRWEB) June 12, 2012
Beamz Interactive, an interactive music and gaming product company, and PlayAbility Toys, a developer and marketer of toys and other products for children and adults with special needs, today announced a partnership to develop and market special needs and music therapy products based on the Beamz laser controller technology.
“We are very excited about creating a new category of interactive music products that enable children and adults with special needs to experience music in a manner that has previously not been possible,” said Martin Fox, Ph.D., CEO of PlayAbility Toys. “Our partnership with Beamz is a perfect collaboration of our special needs expertise and market position, and Beamz technology and music production capability. We look forward to creating exciting interactive products for the millions of special needs children and adults throughout the world.”
“Beamz is currently in about 100+ schools, institutions, hospitals, and foundations where it has been very effective at helping children of all ages and capabilities,” said Charlie Mollo, President & CEO of Beamz Interactive. “We are very excited to partner with Playability Toys to expand our reach with special needs children and adults by utilizing the PlayAbility’s sales & marketing capability as well as their expertise in this important market.”
Today the partners also announced the availability of a major new product in special needs and music therapy category, Laser Band. The new Laser Band product will allow children and adults with even severe physical and cognitive challenges to create, record, and experience the joy of playing music. It provides broad therapeutic opportunities while children and adults take pleasure in playing fantastic music ranging from classical to rock. The new Laser Band also provides a range of Simon Says animal and musical songs that are fun to play and offer challenging therapeutic dimensions. With no prior knowledge of music required, Laser Band allows children and adults with special needs a world of musical opportunities by using small arm and hand movements to break low intensity laser beams. The Laser Band has an MSRP of $299.95 and is featured on both company’s websites: http://www.thebeamz.com/therapy and http://www.playabilitytoys.com.
Based in Scottsdale, AZ, Beamz Interactive, Inc. has created a new interactive laser controller technology that can be used to develop new market opportunities in a wide variety of music, game, therapy, and consumer applications. In its first application the Company has developed an innovative new music technology and product offering that can bring music to literally everyone in a manner that has previously not been possible. Beamz allows people that have no previous musical background or training to play and enjoy music within minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create very sophisticated interactive music. Beamz Interactive’s technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications, and related designs and devices.
PlayAbility Toys designs, manufactures, and sells toys and other products focused on children and adults with special-needs. Their vision is to see that all individuals have the opportunity to laugh, learn, play, and grow though an enriching experience with exceptional toys. PlayAbility makes a variety of toys with features targeted to benefit various special need groups including Blind and Visually Impaired, Deaf, Autistic, Muscular Dystrophy, Cerebral Palsy, ADHD, and other cognitive and physical challenges. PlayAbility employs unique design and production processes that set them apart from other toy producers. Children, families, educators, and therapists who use PlayAbility toys can be assured that they are safe and fun, and that they will meet the promised developmental objectives. The company’s website http://www.playabilitytoys.com includes in-depth toy descriptions, therapeutic benefits, and even videos featuring many of the toys. The Company is based in Tucson, Arizona where they work closely with many special needs organizations and families and have developed a strong internship program with the University of Arizona.