will set a benchmark for social media monitoring moving forward.
Atlanta, GA (PRWEB) October 19, 2009
EVERYWHERE, a Social Media Marketing firm based in Atlanta, GA set a record October 16-17th for the most widespread social network message in 24 hours. According to Radian6, the official online monitoring company, the phrase #BeatCancer set the record with 209,771 mentions on Twitter, Facebook and blog posts. This translates into an estimated number of impressions generated during this 24-hour period at over 100 Million. Attendees at BlogWorld & New Media Expo, which featured some of the biggest names in social media, were asked to send tweets and issue Facebook status updates with #BeatCancer in their posts. This massive viral effort spawned a worldwide online message that spread and quickly became the #1 most trending topic on Twitter. Not content to just perpetuate a hashtag followed by a message, EVERYWHERE sought out sponsors to raise money for non-profit cancer organizations. Sponsors eBay/PayPal and MillerCoors Brewing Company and Genesis Today were financial contributors to the #BeatCancer campaign and in the brief 24 hour period, over $70,000 was raised.
Of the effort, Guinness World Record® spokesperson, Stuart Claxton said, "We're always on the lookout for new and exciting ideas, and when approached about a mass social media experiment that rallied people to support the fight against cancer, we were happy to oblige in adjudicating this record attempt." He further clarified that this attempt "will set a benchmark for social media monitoring moving forward."
Managing Partner of EVERYWHERE, Tamara Knechtel, who came up with the idea for #BeatCancer says, "We understand very well the power brands have to deliver messages in the social media space. We wanted to score the first Guinness World Record® by using social media for social good. I'm a cancer survivor and just about everyone I know has a close family member who has suffered from the disease. That said, we only had a matter of days to pull this off in time for BlogWorld & New Media Expo. We are grateful to our sponsors, eBay/PayPal and MillerCoors who stepped up to the plate offering a penny per #BeatCancer mention. In the end, they both gave far more than a penny per mention!" EVERYWHERE is now the first social media agency to develop a Guinness World Record for online impressions.
All money will be donated to non-profit 501(c)(3) cancer organizations including SU2C (Stand UP to Cancer) (a program of the Entertainment Industry Foundation), Alex's Lemonade , Bright Pink, and Spirit Jump. A listing of all organizations and a live stream of postings can be found at http://www.beatcancereverywhere.com. While the campaign is over, individuals may still donate at the aforementioned website.
Supporting partners include WhatGives, a company that promotes corporate philanthropy, Slash7, the design and development company that built http://www.beatcancereverywhere.com, and Radian6, the measurement firm that provided all of the real-time tracking for the campaign. As of this release the current impressions total over one million mentions of #BeatCancer including tweets sent by athletes and celebrities including P. Diddy, Jermaine Dupri, Larry Fitzgerald, MC Hammer, Perez Hilton, Kim Kardashian, Maxwell, Alicia Keys, Shawne Merriman, and Denise Richards.
For information contact:
Guinness World Records
MillerCoors Brewing Company
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