BeCheeky.com Report Lingerie Sales Continue To Rise as More and More of us Replace Expensive Nights Out with Romantic Nights In

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Lingerie and swimwear etailer, BeCheeky.com reports a 75% increase in sales volume and an 85% increase in turnover on prime Mega Monday - 8th December 2008, compared with the same day in 2007. The lingerie specialists are now set to be 50% up this December on last, impressively bucking current retail trends, and highlighting how promising growth opportunities can still be found.

Lingerie and swimwear etailer, BeCheeky.com reports a 75% increase in sales volume and an 85% increase in turnover on prime Mega Monday - 8th December 2008, compared with the same day in 2007. The lingerie specialists are now set to be 50% up this December on last, impressively bucking current retail trends, and highlighting how promising growth opportunities can still be found.

BeCheeky.com have only recently celebrated their third birthday and this successful news completes what has been a great year for the young and thriving fashion company. On what was widely predicted to be the best Christmas shopping day of the year, BeCheeky.com saw sales volume rise by 75% and turnover up by 85% on the same day last year. Since then sales volume and value has continued to soar and the company expect their best Christmas shopping days are still to come, likely to peak from the 19th-23rd December, leading to a strong expectation that the lingerie company will be up 50% by the end of the month compared to 2007.

Having secured a second round of investment in the summer from key groups, including Yorkshire Fund Managers, BeCheeky.com have channelled their marketing efforts, headed by Justine Wyness, into a strategy geared towards reminding consumers of the stylish, fun and sensual designer lingerie that BeCheeky has to offer, while drawing new attention to the fact that the product range is highly affordable. Catering to all budgets, the BeCheeky.com bra department has lines from £8 to £80 for example, and maintains the high focus on quality their customers have come to expect.

BeCheeky.com's Christmas activity has revolved around adding value to the shopping experience through dedicated gift areas to help inspire customers, and through a range of promotions which have covered free gifts, delivery and limited spells of discounting to ensure a competitive position in the market.

A new and improved BeCheeky.com website design launched in October, incorporating cutting edge usability tools prior to the busy Christmas trading spell, and allowing the increase in visitor numbers to enjoy an all the more effortless and pleasurable shopping experience.

BeCheeky.com's plan for 2009 is to remain focused on exceeding customer expectations through a fun and easy shopping experience and continuing to understand and cater to their core target audience. The BeCheeky Winter Sale has already started and huge savings can be enjoyed from today.

BeCheeky.com CEO and founder, James Akin Smith says, "We're thrilled that 2008 has shown another solid year of growth for BeCheeky.com. We've responded positively to the changing and challenging economic conditions by remaining focused on understanding the needs of our customers. Our long-held commitment to fashionable, fun and unique products at affordable prices is now more relevant than ever. Plus, we're a fun company and people are going to want to continue having fun in 2009, they'll just find new ways of doing so. Given that the cost of treating yourself and partner to a little lingerie number and romantic night in will be cheaper (and arguably more fun) than going out to the theatre or for dinner and a movie, there's a strong case for lingerie sales to continue to do well in the coming year!"

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Kim Cullum
BeCheeky.com
44 (0) 1202 545 998
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