Bed Stu Footwear Announces New Redesigned Website Launch

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Bed Stu launches new website featuring latest authentic footwear styles and accessories. The website is designed to help the online customer find and buy products easily, with the ability to participate in our online community through blogs and reviews.

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Our goal with Bed Stu's new website was not only to make use of the latest technologies and internet trends, but also to greatly enhance information on the company's leading-edge products.

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Bed Stu Footwear, a leader in vintage inspired benchmade boots and shoes, today announced the launch of its re-designed website at The new website is easier to navigate and provides users with quick access to detailed product information, new styles, community blogs, and newsletter registration. Bed Stu’s goal is to ensure its website contains the information needed by its customers and partners to remain current with the latest fashion market trends. The new site reflects the company's commitment to innovate and greatly enhance information on the company's leading-edge products.

"We are delighted to announce the launch of our new website, which has been several months in the making. Since we launched back in the early years of the last decade we've been through hundreds if not thousands of items and, at times, the process of searching for and finding products on the site has proven difficult for our customers. We felt it was necessary and practical to re-design it with a more user friendly perspective. Our goal was to provide our customers easier access to content and the opportunity to interact with us with the hope of tapping into their valuable feedback. We hope that you enjoy discovering the new website; that you find it easy to navigate and a pleasure to use." - said Roger Orozco, Bed Stu Footwear.

The in-house digital team has worked diligently to provide the most current website features. The site's homepage welcomes visitors with current campaign images and easy to navigate pages. All products have more detailed descriptions and an average of seven high quality images. Additional features include:

  • New user friendly interface.
  • News on upcoming charity collaborations.
  • Customer access to comment on blogs and press sections.
  • Layered Navigation for filtering of products in Categories.
  • Layered Navigation for filtering of products in Search Results.
  • Ability to do product reviews.
  • Interactive Help Desk support.
  • Easy to find "New Arrivals" and "Sale" sections.
  • Ability to get our blog though RSS feeds.
  • Ability to do Product Comparisons.
  • Ability to create product wishlists.
  • Latest one page checkout feature.
  • Interactive product zoom-in capability.
  • Ability to tag individual products.
  • Order print out with easy to update features.
  • Complete order tracking integrated with UPS.
  • Simple and easy re-orders ability with account management.

Our community section includes the new company blog "Bed Stu Voice" as well as corporate news and featured product highlights. Increased social media connectivity provides us a way to stay connected with our customers; allowing them a platform to share feedback and get to know the brand personally. But that is not all, we’ve also added other features to the site, such as links to our new Bed Stu Twitter feed and Bed Stu Facebook page. A link to subscribe to our blog via e-mail or RSS.


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Nicole Beltrami
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