We are committed to providing the U.S. consumer with quality brands and it is important that we recognize the growth of the U.S. Hispanic population and the preferences of the Hispanic consumer.
ALISO VIEJO, Calif. (PRWEB) September 13, 2007
"We are pleased to offer our Bedoyecta products to the Hispanic communities in the United States who have long known the brand in Mexico," said Wesley P. Wheeler, president, North America and Research and Development. "We are committed to providing the U.S. consumer with quality brands and it is important that we recognize the growth of the U.S. Hispanic population and the preferences of the Hispanic consumer."
Bedoyecta has been a trusted name in Mexico and Latin America for more than 20 years. Bedoyecta is the leading vitamin brand and the third largest over-the-counter product in Mexico. According to the National Center for Health Statistics, approximately 40 percent of Hispanics in Mexico use vitamin supplements. With the continued expansion of the Hispanic population in the United States, a majority of which trace their roots to Mexico, Bedoyecta promises to be an appealing and profitable product for U.S. retailers who cater to Hispanic consumers.
Valeant has assigned Houston-based Midway Importing Inc. as the distributor for Bedoyecta. Midway Importing currently services most Hispanic independent and chain grocers, pharmacy retail chains, and mass merchandisers that service the Hispanic market.
Valeant Pharmaceuticals International (NYSE:VRX) is a global specialty pharmaceutical company that develops, manufactures and markets products primarily in the areas of neurology, infectious disease and dermatology. More information about Valeant can be found at http://www.valeant.com.