Wholesale Furniture Brokers Reports a Conversion Rate Increase of 58%

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Wholesale Furniture Brokers' average conversion rate increased by 58% for bedroom furniture, recliners, and other home furniture products in one month compared to the monthly average in 2009 on GoWFB.com after Wholesale Furniture Brokers launched a redesigned website in late January. The overall visual enhancement and improved navigation made a major impact which lead to an increased conversion rate and sales. Online shoppers can visit the redesigned Wholesale Furniture Brokers' website at GoWFB.com.

Houston, TX (Vocus) April 16, 2010 -- Wholesale Furniture Brokers reports that the redesigned GoWFB.com website has achieved a 58% increase in its conversion rate in the first month since the redesigned website was launched in January 2010 compared to the monthly average in 2009.

The impact of the redesigned website was almost instant. The conversion rate and sales did start to increase after two days. Compared to the busy shopping period prior to the launch, from November 12 to January 27, GoWFB.com showed a 17.2% increase in its conversion rate leading to an increase in sales of 16.1%. The create account page was an area that showed the highest noticeable improvement. 23.8% more customers created a new account on GoWFB.com one month after the launch of the redesigned website compared to the average in 2009. Other improvements include the amount of returning customers increased by 9.6%, the average time on GoWFB.com increased by 7%, the number of pages viewed increased by 3.7%, and the bounce rate decreased by 3% one month after compared to the average in 2009.

When asked why they decided to redesign the website, Matt Holmes, Wholesale Furniture Brokers' Marketing Manager has this to say, "Comparing our websites to others in the furniture ecommerce market, GoWFB.com was easy to navigate, yet like many others, it was visually unappealing." He adds further, "We wanted our website to be an industry leader and comparable with websites from major name brands. We thought giving our website an updated look would also make a major impact on sales since we are showing customers that we are up to date with our technology. The results prove that we were right."

After the launch, top furniture categories recorded increases in sales compared to the Christmas shopping season including the living room sets category at 4.6% and the dining room furniture category at 8.5%.

The redesigned website has increased Wholesale Furniture Brokers' market share in the online furniture industry. Wholesale Furniture Brokers plans to redesign its Canadian version of the website in the near future to further increase its market share in the Canadian furniture industry.

Holmes says, "Although it took almost 9 months to complete the redesigned website, the outcome in terms of increased conversion rate and sales compensates for the time. We are going to continue to add more to the redesigned layout of the website to improve navigation and usability in order to give our customers a world class shopping experience they won't forget."

The redesign of GoWFB.com was outsourced to an undisclosed agency. Wholesale Furniture Brokers estimates the redesign cost over $20,000 including testing.

Shortly after launching the redesigned site, Wholesale Furniture Brokers made another major strategic move; free shipping on all items. "It's congruent with our goal of making the shopping experience simpler and easier for our customers," explains Holmes.

More eCommerce investment is planned as Wholesale Furniture Brokers has started the design phase of an entirely new eCommerce platform to expand capacity and improve operational efficiency. To lead the project, Wholesale Furniture Brokers has recruited a senior software developer and hired two students from Thomson Rivers University's Computing Science coop program. The new platform will be built in house and is expected to launch in 12 - 15 months.

About Wholesale Furniture Brokers
Wholesale Furniture Brokers offers price leading furniture to online customers direct from the manufacturers in the USA and Canada. World-class customer service is provided to customers by telephone, email, and chat. Shoppers can choose from a growing collection of traditional, modern, and contemporary furniture styles for inside and outside of the home at Wholesale Furniture Brokers. Consumers do not need to pay a membership fee to buy from Wholesale Furniture Brokers.

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