Consumer Shifts to Premium Varieties Will Buoy Beer Industry, According to a New Report by Global Industry Analysts, Inc.

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Increasing affluence, personal wealth and rising average household incomes on a global basis has been a key driver for beer consumption throughout the cyclical fluctuations of economic activity. Subdued demand in developed markets of Western Europe and North America will be offset by surging demand in emerging markets including China, Brazil and Mexico.

Beer Industry: A Global Outlook

Spiraling sales in developing countries, lifestyle shifts, new flavor enhancements, rising interest in organic and imported beer and the development of non-alcoholic beer sector are providing significant impetus for growth in the beer industry. Beer industry is expanding as more varieties and better quality beers become available. Another factor in growing importance has been the specialty and craft beer type, which responds to consumers desire for healthier and differentiated products. Large number of habitual beer consumers, increasing affluent and discerning population, and demographic shifts will continue to fuel consumption in the global beer market. Moreover, the rise in number of nightclubs and restaurants serving alcoholic beverages along with the expansion of organized retail outlets for alcoholic beverages will further boost up beer consumption.

Globalization of consumer preferences will rub on Western cultures and habits to Asia, providing greater market growth opportunity. Asia will emerge to be a huge market for beer with Japan, China and India being the largest national markets whilst markets for South Korea, the Philippines and Thailand are bubbling with opportunities.

Consumer preferences in recent years have shifted towards specialty beer that are of higher quality, more flavor, and are more stylishly presented. Existing brewers are trading up and new drinkers are being attracted to craft beer market. The proposition of beer is being redefined from beverage to aspirational product and special occasion to everyday. The compositional shift to premium and super premium beer that is strongly evident in both developed and developing marketplace will continue for next five years driven by the increased affluence of beer consumer and a preference for higher quality.

Innovation in taste and flavors as well as growing consumer demand for more varieties of beer is driving up the non-alcoholic beer market. The sector is also known as malt-based beverages or soft drinks category. Sales of non-alcoholic beverages are growing strongly in many East European markets such as Bulgaria, Turkey, Albania and Macedonia as well as in Baltic regions such as Russia.

Global beer industry has faced heightened competition from and within the alcoholic drinks sector with an increasing number of premium wines and strongly branded spirits and wine coolers becoming available to consumers. However, significant investment in marketing effort and distribution relationships will remain key to growth. New distribution channels for beer are developing as direct marketing and selling becomes more prevalent. Online marketing and sales, direct retailing and vertical integration are eliminating the number of intermediaries in the distribution system for beer. These moves are aimed towards cutting costs, reducing the time to market fresh beer (lager). Vertical integration of breweries by way of selling through associated pubs and on-license traders is also aggressively catching on. For small brewers, the Internet and beer tourism will offer alternative channels to enhance their distribution opportunities.

The report titled "Beer Industry: A Global Outlook" provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Annotated with 23 information-rich tables presenting market data findings, and analytical research projections, the entire discussion allows the reader to build a macro-level perception of the industry by gaining insights into selective noteworthy trends, issues, technology developments, recent mergers, acquisitions, corporate developments, and unique regional market dynamics (per capita consumption, leading brands by product category, beer sales by product type, and country, and leading players by sales and production). Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 565 companies worldwide.

For more details about this research report, please visit

About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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