Grupo Gallegos Receives Belding Bowl Award

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Grupo Gallegos, an independently owned, full-service communications agency dedicated to providing its clients with marketing plans that raise the bar of creative excellence while targeting the Hispanic population, received a Belding Bowl for its Foster Farms ad, “Transformation” at the 42nd Annual Belding Awards, sponsored by thinkLA at the Wilshire Ebell Theater. This marks the only Belding Bowl awarded to an agency targeting US Hispanic market, and one of just five agencies awarded for their work in television.

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We believe the award validates our partners at Foster Farm's commitment to telling their story in an entertaining yet effective way. We look forward to continuing to produce award-winning work with our client.

"We are extremely honored to be recognized by The Belding Awards for our work with Foster Farms, which speaks directly to the personalities, views, and culture of the Hispanic population," said agency CEO John Gallegos. "We believe the award validates our partners at Foster Farm's commitment to telling their story in an entertaining yet effective way. We look forward to continuing to produce award-winning work with our client."

The "Transformation" spot parodies one of the most viewed advertisements of last year, Dove's "Evolution." It features the Foster Imposters, one enduring hours in a director's chair being primped and pampered by the other, trying to pass as fresh and natural chickens, like those at Foster Farms. The commercial was produced for television and can also be seen on the Foster Farms website.

The Belding Awards are the highlight event of the advertising community in California, recognizing the best work in television, print, interactive and radio; and they are highly selective. To qualify, entries had to consist of advertising conceived and created in Southern California. The Belding Awards are named after copywriter Don Belding, one of the founders of agency Foote, Cone & Belding.

About Grupo Gallegos

An independent advertising firm specializing in reaching the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, CA. In 2008, Grupo Gallegos was recognized as Multicultural Agency of the Year by Ad Age. Established in 2001 by John Gallegos, Grupo Gallegos has received the D&AD Silver Pencil, Gold FIAP Award, Cannes Silver Lion and the Gold Medal at the New York Festival. Favio Ucedo was named Creative Director of the Year, Ken Deutsch as Media Executive of the Year and John Gallegos as Agency Executive of Year by HispanicAd.com. Agency clients include Target, Energizer, Fruit of the Loom, Comcast, The California Milk Processor Board, and Valvoline.

For more information, you can visit http://www.grupogallegos.com.

MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5697969

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