Relaunches Online Shopping Mega-Site

Share Article

Minnesota Based E-commerce Company gets Major Website Redesign and User Experience Update site redesign

“We wanted to focus on the user, everything from having the right products to improving user experience on the site,” says Chris Fowler, Marketing Director at unveiled their new e-commerce website today as part of the Grand Re-Opening Celebration. Completely re-engineered from look and feel to improved navigation, the new captures everything their loyal customers love in a refreshing new way. “We wanted to focus on the user, everything from having the right products to improving user experience on the site,” says Chris Fowler, Marketing Director at After months of A/B and usability testing is confident the launch of be a major improvement for its customers.

This launch marks a strategic development for Over the past 12 years, has experienced significant growth from marketing channel testing and optimizations, by working with demand, optimizing customer service and building strong relationships with vendors ultimately leading to better prices and experiences for their customers. Now with the new website offers an even stronger benefit to customers and vendors.

Visitors to the new will discover a new look and feel with familiar hints of popular navigational paths. Some of the site’s improvements include:

  • Bold new design: Modern graphics, improved product pages, enhanced mobile experience and new categories
  • Easy navigation: Usability testing enhanced navigation with consistent and improved advanced search along with a streamlined cart and checkout process plans to continually improve the site through champion vs. challenger and usability testing. With the launch is running a number of promotions in lighting and decor including; lamps, chandeliers, and home decor. Additionally will have limited time offers on Kichler and Murray Feiss lighting.’s professional website, is also getting improvements to better serve trade professionals. is a one-stop shop for professionals who want convenience, selection and expert advice in the lighting and decor industry. With over 25,000 design/build professionals can offer trade discounts, custom quotes, free shipping on most orders and 500,000 products to choose from.

About is committed to helping the customer beautify their home or workplace by providing unparalleled selection and personal service through an easy shopping experience. respects and tries to satisfy the customers’ individual style and personal preferences. offers access to over 500,000 products from 700 manufacturers. Consumers can browse the featured items or choose a personal, customized service through its Personal Shopper, Price Quote Service and Project Portfolio shopping services. These services enable customers to find specific products, match competitive prices and manage their building or remodeling projects with the assistance of a Product Specialist.



Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chris Fowler
Email >