Bella Luna Toys Earns Green America's Business Seal of Approval and Reader's Digest Nod

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Natural Toys store is awarded coveted Seal of Approval from Green America, and is named a "Best Website for Fair Trade Toys" by the editors of Reader's Digest. Bella Luna Toys sets the bar for environmental sustainability and social justice.

Sarah Baldwin, Bella Luna Toys

Sarah Baldwin, Bella Luna Toys

I am over-the-top excited to earn this coveted Seal of Approval. It's one of the most respected and recognized symbols in the green marketplace and a powerful way to set Bella Luna Toys apart as a leader among retailers of natural toys.

Bella Luna Toys has just been awarded the Green America Business Seal of Approval and a recommendation from the editors of Reader’s Digest as a “Best Website for Fair Trade Toys.”

The seal is presented to businesses that go beyond product and service quality to set the highest standards in environmental sustainability and social justice, and work to solve, rather than create, environmental and social problems.

Reader’s Digest editors selected Bella Luna Toys as one of just seven e-retailers of natural toys and children’s clothing known for Fair Trade practices. The article was posted in February on the magazine’s website. The editors wrote: “Fair Trade is a social movement trying to reduce poverty in developing countries by encouraging fair global trade practices and ensuring an equal and fair partnership between marketers and producers.”

To be considered for the Green America Business Seal of Approval and earn a listing in the annual National Green Pages™, a business must complete a rigorous screening process to ensure it meets Green America’s standards for the environment, community and labor.

Bella Luna Toys is known for its unique collection of Waldorf toys - natural, wooden and eco-friendly toys inspired by Waldorf education - which are designed to inspire a child’s creativity and imagination. The company’s products are sold through its website at

As a Waldorf early childhood teacher, Bella Luna Toys owner and president Sarah Baldwin selects toys based on years of experience with children; every product listing on her website includes her own insights on how children use and interact with the toy, and how the toy helps develop skills such as fine motor coordination or cooperative play. “I tell my customers what I used to tell the parents of my students: play is a child’s work and toys are her tools,” says Baldwin. “Waldorf toys encourage imaginative play and are made of natural materials that are nourishing to a young child’s senses.”

Among Bella Luna Toys’ eco-friendly and socially conscious practices, the company carries toys that are made in the USA, Europe and Canada, or are Fair Trade toys made in other parts of the world using Fair Labor practices. All the wooden toys sold by the company are made from certified sustainable forests or salvaged and recycled wood. In addition, the company uses recycled gift wrapping paper, eco-friendly ribbon, and reuses boxes and packing materials in mindfulness of the earth’s limited resources.

“I am over-the-top excited to earn this coveted Seal of Approval,” said Sarah Baldwin, owner and president of Bella Luna Toys. “It’s one of the most respected and recognized symbols in the green marketplace and a powerful way to set Bella Luna Toys apart as a leader among retailers of natural toys.”

For more information, contact:
Sarah Baldwin, M.S.Ed.

More on Bella Luna Toys:

Bella Luna Toys is proud to have been providing families with the highest quality natural and wooden Waldorf toys since 2002. Founded in California, the company moved its operations to Maine in 2009. For more information about the company’s green principles, or to access their products, visit

More on the Green Business Network:

The Green Business Network (GBN) offers a vibrant community of over 4,000 environmentally and socially responsible businesses, the oldest and largest of its kind in the US. GBN is powered by Green America, a non-profit organization whose mission is to harness the economic power of consumers and businesses to create a more just and sustainable economy. More information on GBN can be found at and for more on the Seal of Approval, click on “Get the Seal.”


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