(PRWeb UK) September 2, 2010
Typical savings on the Leisure range cooker alone can amount to a whopping 50%, with the modern look, all electric EB10CRX model retailing at £647 in place of its list price of £1299.
Big Appliances reputation for fair pricing has been in the limelight of late, with post recession figures revealing that the high street white goods suppliers most directly in competition with the company (which has recently broadened an originally trade oriented remit to include private custom) are not faring well in the face of their swingeing price cuts and non nonsense base line rates. The Big Appliances practice of not forcing customers for their Leisure range cookers, Belling range cookers, Baumatic range cookers and Caple range cookers into signing up for hidden contracts to household magazines has forced a huge drop in the loyalty sales to other high street retailers.
It’s apparently common practice, on “normal” high street territory, to include such contracts in the sale price of a cooker – a practice that can’t be easy to duck out of when the grit hits the fan. Presumably all the high street retailers have some kind of contractual arrangement of their own with the magazines in question: so stopping the deal would be breaking the contract, with all the negative financial implications that can carry. Big Appliances, then, because it never did that kind of thing in the first place, can knock its Baumatic range cooker, its Belling range cooker, its Leisure range cooker and its Caple range cooker into the kind of price park customers can afford – while all the poor high street suppliers are left out to dry.
Customers looking for a professional quality at domestic prices should head for the Caple range on the Big Appliances site, whose average of 33% price cuts is making pro style cooking at home style costs look a whole lot more possible. And with free mainland UK delivery on all range cookers, there are no hidden extras to contend with. As far as the Big Appliances shopper is concerned, the price he or she sees on site is the price he or she pays. A Baumatic range cooker costs what it costs; a Belling range cooker is that price, no extras; a Caple range cooker, with all its style and function, still comes home for the price on screen; and a Leisure range cooker, ideal for family homes, is no more than its hugely discounted price tag suggests.
Is it a little late for Big Appliances’ competitors to be getting in on the action? Probably. Either way, with their hidden contracts and delivery charges holding them back hard, it seems something of a moot point whether they’ll even be able to mount a comeback. For now, the Essex boys (and girls) are sitting pretty – and for once, the customer is happy too.
Big Appliances is an Essex based supplier of white goods.