Big Appliances Launch a Refreshingly Simple Site

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Essex based white goods emporium Big Appliances has launched a spectacular web site designed to take the heartache out of shopping for kitchen appliances.

Specialists In Big Kitchen Appliances

Essex based white goods emporium Big Appliances has launched a spectacular web site designed to take the heartache out of shopping for kitchen appliances.

It’s arranged in an easy to understand fashion, with plenty of information listed for each product and a practically revolutionary set of search filters, which allow customers to look for products according to colour, width and fuel as well as type and brand. For the first time, a person looking for a Maytag fridge freezer can find it not only according to the name on the badge, but by how wide it is, and what colour.

Say you want a Leisure range cooker. Your kitchen is obviously a particular size – so if it’s small, you can’t very well have a Leisure range cooker that occupies the space of two normal ovens. On the Big Appliances site, you simply search for your Leisure range cooker by entering through the “Width” search function: select the appropriate maximum width, and you’ll only find a Leisure range cooker if there is one available at less than your widest choice.

You might want a Belling range cooker, but not a black one. As with the Leisure range cooker, enter through one of the dedicated search narrowing buttons – this time, colour. Choose the kind of colour that goes with your kitchen. If there’s a Belling range cooker available in your chosen colour, it’ll appear in the list. If not, it won’t – which means you either have to rethink your colour choice or decide against a Belling range cooker because it doesn’t fit your kitchen colour scheme.

How simple can you get? No more trawling around a site, trying to find a Belling range cooker, and then using one of those hideous “in article” drop down colour menus that purport to offer all sorts of shades but only actually give you black.

What about a Stoves range cooker? All Stoves range cookers are famous for their solidity and extraordinary energy efficiency. But which Stoves range cooker has the amount of ovens you actually require? Start a search on the Big Appliances site via the “Ovens” button and you’ll find out quickly. Imagine trying to do that on a rival website. You’d be there for days.

Big Appliances, who have been bucking trends for years with their simple, family oriented approach to white goods importing (no hidden costs and absolutely no delivery charges on any mainland UK item), have kept up the momentum with this site. It’s clean, clear and as full of information as if you had just walked in off the street and asked for someone’s advice. There’s more, too – Big Appliances undertake to check every order personally, and advise against it if they think it is inappropriate for the space, or for other appliances ordered in the same batch. Now that’s customer service.

Big Appliances is a kithcen appliances supplier based in Essex. Big Appliances offers free delivery on all mainland UK items.

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Justin Bridges
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