BELTRONICS Unleashes ‘Rock & Rule’ National Ad and Media Event

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BELTRONICS Inc, a manufacturer of industry leading radar and laser detectors, has announced its first ever national sales event.

BELTRONICS Rock & Rule Event

“Our goal with the BELTRONICS coordinated Rock & Rule event is to educate consumers about driving protected during their summer road trips,” said Dave Smidebush, BELTRONICS Vice-president of Marketing.

BELTRONICS Inc, maker of the world’s best performing radar and laser detectors, announced its inaugural nationally synchronized sales and marketing event in union with BELTRONICS distributors, dealers and in-house direct sales. The “BELTRONICS Rock & Rule Event” will be conducted on all sales levels including national, regional and local outlets. “Our goal with the BELTRONICS Rock & Rule event is to educate consumers about driving protected during their summer road trips,” said Dave Smidebush, BELTRONICS Vice-president of Marketing. “By raising awareness of our industry leading products, we plan on expanding our family of BELTRONICS consumers with products that put them in control,” he added.

The BELTRONICS Rock & Rule Event will focus on expanding consumer awareness by featuring BELTRONICS premium automotive accessories, particularly their world class leading radar detectors, in educational marketing communications. BELTRONICS will be featuring their premium windshield mount models including: the award winning Pro Series GX65 GPS enabled radar and laser detector; the Pro Series RX65; the Vector Series 995; and the stealth STi Driver.

The BELTRONICS Rock & Rule Event is now active and will run through August 15th. “Our coordinated national marketing campaign will have maximum impact as we will be promoting BELTRONICS products during the key selling events of graduation, Fathers Day, July 4th and the summer vacation driving season,” said Smidebush. BELTRONICS and its retail partners will be using print, online, direct mail and point of sale advertising to communicate this limited time offer.

“Summer is the time for people to travel and enjoy the ride,” said John Larson, BELTRONICS CEO and President. “We have world class products designed to add awareness and safety to their driving experience,” he added. BELTRONICS premium products help consumers feel safe, secure and in control while driving—BELTRONICS Rocks and Performance Rules!

During the Rock & Rule event, BELTRONICS and participating retailers will offer for the first time ever, a free accessory package consisting of BELTRONICS new amazing SuperCup windshield mount and a newly designed accessory SmartCord (combination straight and coiled cord), a $50 retail value. BELTRONICS has also indicated that it will continue to offer the very popular Test Drive program where customers can test drive new BELTRONICS radar detectors for up to 30 days risk free. And another first—BELTRONICS will run its detector trade-in program along with the Rock & Rule promotion.

For more information on the Rock & Rule Event and BELTRONICS products, call 1.877.GET.1.BEL (1.877.438.1235) or visit online at BELTRONICS.com.

About BELTRONICS
BELTRONICS Inc. is a major brand under the ESCORT name who is the leading manufacturer of high-performance radar and laser detectors. BELTRONICS manufactures products under BELTRONICS PRO Series, STi DRIVER and Vector brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513.870.8500
press(at)beltronics(dot)com
513.870.8500

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