Why have the same sofa or armchair as others when you can add a unique and original design element to your home? Some of our customers even purchase two or three sets of different slipcovers so they can match the look of their room to a particular season.
Woodside, Calif. (Vocus) October 1, 2007
Bemz, the company founded by Canadian Lesley Pennington and famous in Europe and the USA for its Swedish-designed slipcovers for IKEA sofas, chairs and barstools, is now opening its doors to Canadian consumers. Now, Canadians who want to add Scandinavian flair to their living space just need to visit Bemz.com and choose from wide range of stunning fabrics conceived by Swedish designer Katarina Wiklund.
Bemz is great for the millions of people who love their IKEA sofa, armchair or barstool, but wish there was a way to give it a new look -- and to extend its life. "There are millions of IKEA sofas that could use a refresh, and a designer slipcover is a really cost-effective way to do that," says Bemz CEO Lesley Pennington.
Pennington was born in Ottawa, Ontario and grew up in the Toronto area. In 1995, she moved to California to work for Apple as a technology evangelist. She eventually settled in Sweden, where she conceived the idea for Bemz while on maternity leave in 2004. Bemz is now a thriving operation that offers internet-only Swedish slipcover design at great prices to consumers in Europe and the United States. And, now, Canada!
Pennington thinks there's a real market for Bemz products in Canada. "In addition to the cost savings of buying a slipcover on the internet, what sets Bemz apart from store-bought slipcovers is that we can offer a huge range of totally unique styles and patterns that consumers can mix and match. You simply cannot buy this look in Canada unless you're willing to pay top-dollar prices on fabrics and then spend time working with a seamstress."
Try before you buy
Consumers can preview their fabric selection on any of the IKEA sofas or armchairs, and Bemz will send swatches of any fabric at no charge. For shoppers considering a new IKEA sofa, Pennington recommends they order it without a slipcover and then add a Bemz slipcover: "Why have the same sofa or armchair as others when you can add a unique and original design element to your home? Some of our customers even purchase two or three sets of different slipcovers so they can match the look of their room to a particular season."
A wide range of colors and styles, organized by themes
The entire line of Bemz slipcovers is machine-washable and designed especially for IKEA furniture -- even sofas that IKEA has discontinued. Bemz offers various collections of patterns and colors, sorted by themes to suit any environment or style. The prices start at CAN$40 (for the IKEA PS chair).
Bemz, located in Stockholm, Sweden, designs and sells inspirational, stylish and washable slipcovers for sofas, armchairs, barstools and cushions. Slipcovers are available to fit most popular models of IKEA sofas and chairs, including discontinued models. To order, visit http://www.bemz.com.
Contact: Tim Cox | Zing Public Relations | 650-369-7784 | tim @ zingpr.com
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