Apples of Gold Jewelry, Authorized Benchmark Wedding Rings Retailer

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Courted by prestigious wedding ring company, Benchmark Rings, Apples of Gold Jewelry takes on its fourth name brand as an authorized Benchmark wedding rings dealer.

Benchmark Black and White Diamond Eternity Bands

By signing on with brand name jewelry suppliers and manufacturers, in addition to our unique value-based jewelry line, we want to bring the prestige to the online jewelry trade that it deserves. Together, we want to silence the nay-sayers of the jewelry trade.

Apples of Gold Jewelry, online jewelry retailer, is one of the few online jewelers recently courted by prestigious wedding ring company, Benchmark Rings. Apples of Gold Jewelry was approached by Benchmark Rings in 2008 to showcase their precision grade wedding rings and to become an official Benchmark Authorized Dealer.

At times, there is a certain stigma associated with online jewelers--not so much by savvy jewelry shoppers--but by major manufacturers and name-brands due to stiff competition online. Yet Apples of Gold Jewelry has proven itself yet again by bringing onboard its fourth major name brand to its already existing lineup of 2,500 jewelry products. In 2007, Apples of Gold Jewelry introduced to its product line the Von Dutch Watch name, GianTTo, and Polanti watches, becoming an authorized online dealer of all three. In fact, Apples of Gold Jewelry was the first online retailer to showcase Von Dutch Watches as an authorized dealer.

This year, Apples of Gold Jewelry was independently sought after by wedding ring giant, Benchmark Rings, through its Los Angeles office, and launched its Benchmark wedding ring line, Summer 2008.

With remarkable clarity in selecting unique jewelry pieces and value-based pricing within the fine gold jewelry and wedding ring industry, Apples of Gold Jewelry, has shown itself both trustworthy and reliable, and a key player to its loyal customer-base and manufacturers alike.

President and CEO, Afshin Yaghtin, does not think of himself as only an "online jeweler", even though 99% of their sales are online generated. "It's a matter of principle", says Yaghtin. "We think of ourselves primarily as high-end value-based jewelers, with every responsibility to our customers and our trade as any reputable, established jewelry company." He adds: "By signing on with brand name jewelry suppliers and manufacturers, in addition to our unique value-based jewelry line, we want to bring the prestige to the online jewelry trade that it deserves. Together, we want to silence the nay-sayers of the jewelry trade."

With the addition of Benchmark wedding rings to their line-up, this should be another exciting season for Apples of Gold Jewelry and its customers. View Apples of Gold Jewelry Benchmark wedding bands or visit their main website, applesofgold.com.

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AFSHIN YAGHTIN
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