BenefitMall Appoints Michael Gomes as Senior Vice President of Government and Carrier Relations

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BenefitMall Appoints Michael Gomes as Senior Vice President of Government and Carrier Relations

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BenefitMall the leading provider of the nation’s largest portfolio of benefit and payroll products and services, today announced that Michael Gomes, formally head of sales, will refocus his efforts as the company’s new senior vice president of Government and Carrier Relations.

Gomes will be accountable for all matters relating to BenefitMall’s governmental and carrier affairs. He will be responsible for analyzing proposed legislation, lobbying, developing public policy positions that support BenefitMall’s business strategy and goals, and educating policymakers about issues that impact insurance brokers and employers. Additionally, Gomes will continue his health care reform educational series and work closely with insurance carriers to help them distribute their plans through BenefitMall’s network of 20,000 brokers.

“As our industry is faced with implementing the Patient Protection and Affordable Care Act (PPACA), BenefitMall is pleased to appoint Gomes to lead our Government and Carrier Relations organization to help our brokers, CPA’s and carriers work toward compliance with the new insurance market rules,” said Bernard DiFiore, President and Chief Executive Officer of BenefitMall. “With more than 30 years of industry experience, Gomes’ outstanding leadership skills, industry relationships, and deep understanding of health care reform qualify him to fill this new and important role.”

Gomes is recognized for his extensive industry knowledge and tremendous support of the importance brokers play in today’s ever-changing and complex health insurance environment. Since the implementation of PPACA, Gomes has carried out his passion for broker success through training programs and public speaking engagements that provide guidance on how they can help businesses obtain the best possible benefit plans that meet their needs at an affordable price. Gomes is regarded as one of the most impactful influencers in the insurance industry and is an active voice on BenefitMall’s leading health care reform online community,

“More than ever, we must be completely focused on the needs of our brokers and other channel partners to ensure we empower them with knowledge, tools and resources to be successful in guiding their clients through health care reform,” said Michael Gomes Senior Vice President of Government and Carrier Relations. “We have a strong carrier relations team already in place allowing me the opportunity to direct my entire energies on working with State and Federal legislative leaders to continue successful implementation of PPACA by focusing on preserving and enhancing the role of the trusted advisor.”

Since 1999, Gomes has overseen BenefitMall’s expansion of its carrier products across the nation, spearheaded the success of the sales and marketing organizations, and led the development of customer support and service programs. Most recently, Gomes has also managed the Company’s payroll sales organization following its merger with CompuPay.

Prior to joining BenefitMall, Gomes was vice president of sales and business development for the Small Group Business segment of Prudential Healthcare. Previously, he served as the group vice president of strategic sales planning and business development at New York Life Insurance Company and as senior vice president of sales and business development for Empire Blue Cross and Blue Shield. Earlier in his career, Gomes was the head of the Life and Health Bureau for the New Jersey Department of Insurance responsible for regulating all domiciled life and health insurers and as the assistant vice president of Actuarial Services at Blue Cross and Blue Shield in New Jersey.

About BenefitMall
Headquartered in Dallas, BenefitMall is the fastest-growing provider of integrated payroll and employee benefit products and services.

Through an equity financing led by Austin Ventures, BenefitMall merged with CompuPay in May 2012 to create the leading national provider of employee benefit and payroll solutions serving small- and medium-sized businesses across the United States.
BenefitMall and CompuPay, A BenefitMall Company, merged in 2012 through equity financing led by Austin Ventures. BenefitMall works with a network of more than 20,000 trusted brokers and CPAs to provide the nation’s largest portfolio of benefit and payroll products and services designed to help small- and medium-sized businesses successfully focus on their business while knowing that all benefit and payroll is taken care of. CompuPay, A BenefitMall Company, is the second largest privately held payroll company in the U.S. providing payroll services, including workers’ comp, retirement plans, and Section 125 and 132 plans.

More information about the company is available at and

Benefits | BenefitMall | CompuPay | Payroll

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